The Forgotten Design
Think about the last time you were in an airport and had to find your way to baggage claim, or in a restaurant and wanted to locate the restroom, or in an office building and needed to find your way to the parking garage. How’d you get there? More than likely, a basic sign – be it a picture of a stick man or a glowing exit marker – led the way. But in addition to getting us all pointed to the right place, those dressed-down directionals pack a powerful lesson in communication: a simple design gets the message across quickly and clearly. (more…)