Mastering Font Combinations

Remember the days of the Commodore computer? Your word processor had one font family, with an italic and a boldface, if you were lucky. Designing a contrasting header to a computer-generated document required scissors and tape.

Though the output of your dot matrix printer was unmistakable and monotonous, at least you never had to sweat the aesthetics of combining type. Matching heading fonts with body fonts, accent fonts and footnote fonts can be a touchy pursuit. Even perfectly balanced fonts can look ungainly and ugly next to the wrong neighbors. If type is the most important aspect of web design, then combining type is a critical skill. (more…)

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How to Promote Your Design Business on the Cheap

Ah … the life of a freelancer. It’s not enough that you’re creative and technically savvy. No, you have to be a clever businessperson as well. No matter how talented you are, when starting out you probably won’t get clients unless you pound the pavement for them. But you likely don’t have the time or money to engage in any sophisticated advertising campaign. Fortunately, these days there are plenty of ways to market your business for little to no cash. (more…)

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