How to Design a Proper Banner – One That Actually Works
Let’s address the big pink elephant in the room first. Banners are not dead. They’re not on life support either. They’re doing fine and they’re going to be around for a while.
They’re doing fine mostly because of their new home – Google AdWords. Google Display/Content Network to be precise. If you are (or your client is) advertising on the Content Network and not using banner ads then you’re missing out on a really big and tasty piece of the pie. (more…)