As a professional designer, it’s important to push ourselves daily to be the best that we can in order to create outstanding work. To be successful in our industry, we must continually grow and try new things that will enhance our design skills, and just as important, our leadership abilities. There are tons of ideas on the internet on how to become a better designer through Photoshop tutorials, HTML best practices, and new jQuery techniques. There aren’t as many about becoming a better leader in the design community, although it’s an important trait to have as a professional and a necessary skill to possess in our competitive industry. (more…)
When first launching your own website, it can be troubling deciding how to handle the first few weeks. This is generally a time when your website may not be ready to go live online but you own the domain name and branding rights.
In these scenarios a properly designed coming soon page can affect the culture of your site tenfold. Visitors to your website have the option of reading a bit about your company and possibly opting into an e-mail newsletter. I’ll be sharing a few techniques below to consider when first building your website’s home page.
You hear it time and time again: content is king. It’s king because it’s what users want, and it’s king because of SEO – i.e. if you don’t have good content, you’re not going to rank.
Of course, not all content is created equal. While over-optimizing content for search will make it less than user-friendly, focusing too much on usability can compromise its searchability.
So how can your content walk the line between SEO and usability? Well, there are 5 easy tips you can follow when trying to walk your content down that fine line between SEO and usability. (more…)
Let’s address the big pink elephant in the room first. Banners are not dead. They’re not on life support either. They’re doing fine and they’re going to be around for a while.
They’re doing fine mostly because of their new home – Google AdWords. Google Display/Content Network to be precise. If you are (or your client is) advertising on the Content Network and not using banner ads then you’re missing out on a really big and tasty piece of the pie. (more…)
Handling the legal side of freelancing could possibly be one of the more annoying tasks required for the job. Having worked as a full-time freelancer I can attest the amount of legal paperwork and information can become overwhelming, especially for newbies entering the field.
No matter what your practice, be it web design to freelance writing, there is generally some form of legal contract you’ll need to create with your clients. Networking comes with the freelance territory, and within that is contracts and due dates for project completion. Below we’ll be considering some great tips for legal actions and pursuing your own career further in freelancing.
While both languages for HTML5 and CSS3 aren’t fully complete yet, taking the time time to familiarize yourself with some of the pointers in this post can really help you achieve that clean look and feel for your site. Let’s take a deeper look at them. (more…)
What is the Most Important Element in Designing Your Website? When you begin to design that perfect website, what do you think is the very first thing that you should be concerned with? Color? Templates? Graphic design? No. The first thing on the agenda should be font size.
“Font size,” you say? “Why should one be concerned with something as mundane as font size when there’s a whole website to be concerned about? So, you must be joking, right?” (more…)
Landing pages for product sales can be seen everywhere. Affiliate marketers are constantly examining some of the newer techniques to mastering digital e-commerce. When the situation involves just a small market segment, the rules for landing page design can change.
Overall it takes a strong designer’s eye to create something extraordinary. Product landing pages offer fantastic insight towards deeper psychological marketing techniques. Here we’ll look into some great strategies for a sales page and what you can do to entice more sales.
If you want to be a better designer, then you should feed yourself great designs. Forehead-slapping common sense, right? Yet some designers downplay the importance of consuming and getting inspired by great designs. Yet there are 3 reasons why you need to feed yourself great designs.
Designers that think influence and constantly exposing yourself to great designs isn’t that important tend to believe that brilliant work comes from within and that it can be turned on at will. But as creative block—which gets the best of us—shows, creativity is a finicky beast. And a lot of outside factors subconsciously dictate how and when your best designs are created. Therefore, it’s important that you feed yourself great designs. It’s what can help inspire your best design work—whether for yourself or for your clients—as well as keep you going during the creative down periods. (more…)
iOS devices are becoming mainstream as avid technology buffs are playing with Apple’s latest technology. The release of the iPad tablet computer along with the HD iPhone 4 retina display has shown an impressive year for company branding.
We’ll be going over a few tips for designing a simple iOS interface in Adobe Photoshop. Out of the graphics software available Photoshop or a similar platform is the easiest option for UI design. With easy access to layers and project icons things become much simpler.