We talk about negative space quite a bit here on WDL. It can be a very important element in a design, especially in logos. Clever designers can create shapes around and inside the main elements to help reinforce the meaning or message of the logo. When done well, it’s a thing of beauty. I can’t get enough of logos like these. When I come across good ones, I have to share them. So here are some more clever examples of negatives space in logo design.
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