Let’s address the big pink elephant in the room first. Banners are not dead. They’re not on life support either. They’re doing fine and they’re going to be around for a while.
They’re doing fine mostly because of their new home – Google AdWords. Google Display/Content Network to be precise. If you are (or your client is) advertising on the Content Network and not using banner ads then you’re missing out on a really big and tasty piece of the pie. (more…)