You hear it time and time again: content is king. It’s king because it’s what users want, and it’s king because of SEO – i.e. if you don’t have good content, you’re not going to rank.
Of course, not all content is created equal. While over-optimizing content for search will make it less than user-friendly, focusing too much on usability can compromise its searchability.
So how can your content walk the line between SEO and usability? Well, there are 5 easy tips you can follow when trying to walk your content down that fine line between SEO and usability. (more…)