Every once in a while it doesn’t hurt to give your website design a refresh. It helps to remove older blocks of code which were slowing load times and costing you pageviews. It can also help to re-evaluate what you’re trying to do with your site and how your audience should interact with each page element.
I’ll be going over a few tricks to ease the process of a website refresh. The redesign process isn’t something that should be happening weekly, but it is a powerful process that should be applied to your site every so often. If you’re starting to feel lackadaisical about your site’s design that may be a clue you could use a refresher.