4 Common Mistakes You are Making on Your Website and How to Fix Them

By / Mar 11, 2014 / Tips
shares

Your website is your most vital online tool. When visitors click on your homepage, it’s often their first opportunity to interact with your brand. If you’re not getting results, you’ve probably made some major—and pretty common—mistakes on your site. Fortunately, it’s often easy to correct such problems. By employing a few simple measures, you can turn a website misfire into a recipe for higher conversions and enhanced brand awareness. Here are 4 common mistakes you are making on your website–and how to fix them.

1. Information Overload

4 Common Mistakes You are Making on Your Website and How to Fix ThemImage via Shutterstock

Deluging visitors with data, especially on your homepage, doesn’t help pitch your products or your brand. People get overwhelmed by too much detail, and the more of it you cram into one space, the more your call to action gets buried under minutia the consumer doesn’t need to know.

How to Fix It: Less is more. Provide simple bulletpoints of information that get the point across and make an impact. Lead quickly into a clear call to action. Make it easy for your visitors to see what you’re about, what you’re offering and why they need to act now.

2. Your Design Doesn’t Reflect Your Brand

You had the best of intentions when you asked your cousin to splash slick, globule-like designs all over your homepage. It’s artsy and cool—and that draws a crowd, right? Sure it does, if you’ve got an art display on the sidewalk. People will stop and glance at it, but they won’t know what it means and they won’t really care.

How to Fix It: Hire a professional service to design a site that’s simple, concise and makes every element cohesive and reflective of your brand. Design is the most powerful element on your site. To make an effective first impression you need to make an impact. Work with a design professional to paint a picture of your company that ties into your brand and resonates with your audience.

3. Your Content is Stale

4 Common Mistakes You are Making on Your Website and How to Fix ThemImage via Shutterstock

Search engines love fresh content. Why? Because users flock to it. If you’re not updating your content, people have nothing new to look at. Stale content can drop your site to the bottom of the SERPS, and your visitors will stop caring, because they’ll assume you stopped caring, too.

How to Fix It: Updating site content is a simple and inexpensive fix. Host a blog or post fresh articles daily or at least twice a week. SEO is important and should be incorporated, but don’t stuff content with keywords until it’s unreadable. Keep your content interesting, relevant and tied to your brand—and keep adding more. People will read it, grow familiar with your company and care more about your brand and your offerings.

4. You Missed Your Target Market

4 Common Mistakes You are Making on Your Website and How to Fix ThemImage via Shutterstock

The Internet is the only venue that grants you immediate exposure to virtually the entire world. So it may be tempting to try to reach everyone with an unfocused site that targets…no one. By being too broad, you’ll miss the mark, miss your target market and miss out on conversions and business growth.

How to Fix It: You need to cater to your audience. If you’re an apparel store that sells clothes targeted at women in their late 20’s to early 40’s, that’s the market you need to appeal to by using all the elements of your site, including design and content.

Making mistakes on your website can hamper business growth and drive away visitors. Fortunately, the most common errors are easy to fix. Build a site that delivers on brand awareness, clean, focused design and relevant content, and watch your business and consumer base grow.

About the Author

Jared Chelf is the founder of Coulee Creative, an award winning web design agency with a passion for helping their clients grow. Follow Coulee Creative on Twitter, like them on Facebook or check out their blog for more tips.

6 Comments

  1. Michael Nelson
    March 11, 2014

    Good advice, especially the “less is more” strategy. Folks are getting better at using negative space, but I think people inherently want to cram everything thing they can into a small space. A by-product of business cards and brochures I believe…

    Reply
  2. Isadora Design
    March 11, 2014

    Excellent points made here – there really isn’t one that’s more important than the other, as they all feed into one another. And information overload can also be stale content, which can lead to poor SEO and completely missing your target. And we agree – hiring a professional design agency to make your brand more cohesive is key!

    Cassandra
    Isadora Design – Handcrafted Web Design Company

    Reply
  3. Jared Chelf
    March 13, 2014

    Thank you Michael and Isadora Design for the compliments!

    Reply
  4. Kenny
    March 18, 2014

    I couldnt agree more with this post. So many times people get carried away when they are designing a website. Instead of taking some time out to plan it they jump in head first and forget the key things. These 4 mistakes seem like no one in their right mind would make them, but it happens all the time! great post!

    Reply
  5. Nathan Ambrose
    March 23, 2014

    I never ‘finished’ my website, because I just dived in, and was constantly changing things to improve it, based on advice that I keep reading. Now, I have started again from scratch, so I can take time to focus on my strategy properly.

    Thanks for the post. It came at exactly the right time.

    Reply
  6. Bianca Board
    March 26, 2014

    I have so many clients who are guilty of information overload… after all… the best website are the ones that keep the product offer nice and simple. Great article.

    Reply

Leave a Reply