Category: Tips


The Seven Principles of Conversion-Centered Design

How do people make decisions? The answer to this question requires a great deal of study and may be extremely complex but let’s discuss how they make decisions on the web. Conversion-centered design works hand-in-hand with website copywriting to convert leads to consumers and increase click-through rate. Your goal is to help your customers complete […]


4 Common Website Mistakes and How to Fix Them

Your website is your most vital online tool. When visitors click on your homepage, it’s often their first opportunity to interact with your brand. If you’re not getting results, you’ve probably made some major—and pretty common—mistakes on your site. Fortunately, it’s often easy to correct such problems. By employing a few simple measures, you can […]


How to Build an Awesome Website Footer

Let me be the one to say it – building a website footer is one of those “by the way” kind of tasks for many designers. It seems easy. It seems negligible. It seems like it can be left to chance. And there is some strong reasoning behind such a point of view.


Web Design Typography & Why it IS a Big Deal

For the layman, there’s very little difference between the terms ‘typography’ and ‘font’. The words are often used interchangeably, which is certainly not a big deal since the general populace is only going to be talking about both in the most superficial manner possible. Besides, why unload a bunch of technical definitions on the hapless […]


Defining Awesome Web Design: Is It only About the Visuals?

Do looks matter always? That’s a debatable question. Historically good-looking people have always had it easy. This applies to websites too; at least it did for a while. Until, it didn’t. While most designers focus on building websites for the sake of designing websites. The norm is to handover the completed website to businesses. Once […]