5 Predictions of Modern Web Design

By / Apr 1, 2014 / Trends
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The web and graphic design industry is expanding in leaps and bounds. However, each year brings its own unique surprises. We foresee many trends emerging in the web design realm with more focus being given on creating less complicated and more sophisticated designs.

Although, we have observed many latest trends disappear and re-appear in the past few years, we can make some predictions about modern web design trends that will eventually capture the design industry in future.

5 Predictions of Modern Web DesignImage via Onbile

Here’s what we predict for the future:

1. Evolution of Flat Design

5 Predictions of Modern Web DesignImage via Microsoft

Long gone are the days when businesses wanted logos and icons popping up or down their websites to attract user attention. As more and more hand held devices are being adapted, designers are keen on constructing design elements that appear smoothly on flat screens. Thus, flat designs are currently the most sought-after element in web designing but the design industry rarely stays stagnant. With each passing year, users will begin to expect more out of the flat design. Steady progression in flat designing means layered designs to be more prevalent in future. However, the flat design in its most basic form is here to stay for a while.

2. Responsive will take over Mobile

5 Predictions of Modern Web DesignImage via Social Cubix

The year 2015 is predicted to witness mobile internet usage overtaking the conventional laptops and desktops. So far, this challenge is being countered by a specific mobile website. However, a mobile site along with a regular web front means catering to two separate online campaigns. The future Google updates do not seem to have any room for two separate websites. Time is money and the future is all about how to save your time to create meaningful designs which are not only impressive but also make sure your purpose of creating an online presence is fulfilled.

3. More Scrolling and Less Clicking

A website which comprises of dozens of pages offering services and products are no longer popular. Not only are they irksome, sometimes they are the reason why your users abandon your website never to return again. In future, scrolling will be more popular than clicking, as users may want to view all what you offer in a single pager rather than by viewing every single page of your site. Although, a multi-page website seems to have more SEO power but the design evolution will probably craft designs focusing more on providing content in the form of a single page website as smart phones have made people fall in love with scrolling.

Speaking of Scrolling: How can we forget Parallax Scrolling?

5 Predictions of Modern Web DesignImage via Activate Drinks

When we mention the importance of scrolling, we cannot undermine the popularity of parallax scrolling. A good web design is the one which is remembered and talked about. One of the freshest trends to emerge in the web design industry is parallax scrolling. Many successful brands have already switched to parallax scrolling owing to the ‘wow’ factor it adds to their web front. Perfect for incorporating storytelling into your website, it is used to show objects or backgrounds moving in different speeds so as to create an impressive visual effect on the users. Many successful brands like KitKat and eyewear retailer Oakley have made spellbinding web designs with the help of parallax scrolling making it a favorite modern web design element.

4. Incorporation of HTML5 Videos

5 Predictions of Modern Web DesignImage via Hongkiat

By videos we do not mean promotional video ads but HTML5 videos, which can be run in the background of your web-pages. As our brain processes visuals more rapidly than other forms of information, this design technique can highlight your core strengths and services to make an impact in a matter of seconds. There are many methods by which videos can be embedded in HTML pages and a number of brands have already included this element in their web design.

5. Less is and will be More

5 Predictions of Modern Web DesignImage via Archercom

Surprisingly, with the evolution of a lot of design elements and development technologies, the need for devising a design which is minimal and to the point is always the main motive of a designer. The Keep it Simple, Stupid philosophy may come across as rude but does wonders for a long lasting web design. With so many websites coming up with innovative and trendy design methods, the users will eventually prefer a web design that has nicely sized images with chunks of content not to overload users with a lot of information and visuals. A website should not be a hotchpotch of design elements arranged in a bizarre manner.

The future cannot be foreseen. However, the current trends and developments can make us predict the outcomes. The rate at which web development and designing is expanding, keeps us anticipating more inventive and exceptional design ideas coming into existence in future.

About the Author

Amber Alvi is a professional writer associated with the Washington based mobile apps development company Social Cubix, specialized in iPhone and Android Apps development. Follow her on Twitter.

16 Comments

  1. Graphic Visualz
    April 1, 2014

    Great article with good insight!

    Reply
    • Amber Alvi
      April 2, 2014

      I am glad you like it. Thanks a lot!

      Reply
  2. Tommy van Wallinga
    April 1, 2014

    Awesome. I did a great job on my costumers website then. http://designkaker.no

    Reply
  3. Anika Jaffara
    April 1, 2014

    So progressively insightful and necessary, Amber.

    Less is definitely MORE attractive, MORE engaging, and MORE sticky.

    I’m really enjoying all of the less clicking, MORE scrolling, parallax designs coupled with consise copy.

    Thanks!

    Reply
    • Amber
      April 3, 2014

      Thanks a lot Anika for sharing your opinion. Much appreciated!

      Reply
  4. Isadora Design
    April 1, 2014

    Good insight here – especially that responsive will take over mobile. In my opinion, it already has far surpassed mobile web fronts. I think it would be foolish to build a mobile website at this point in time – you simply have no clue what device or platform a user may try to access your website on, and therefore responsive covers all your bases.

    Cassandra
    Isadora Design – Handcrafted Web Design Company

    Reply
    • Amber Alvi
      April 2, 2014

      Yes Isadora, you are right. A responsive web design is sure to cover all of your users’ devices.
      Thank you for your valuable feedback :)

      Reply
  5. Plamen
    April 2, 2014

    The most generic article. Ever.

    Reply
  6. Ahsan
    April 2, 2014

    For most of us this is old news, but for some, the penny hasn’t dropped. I guess it’s up to us to educate our clients. It’s still a struggle sometimes explaining this to some clients… I see it as practice though… I had a meeting with a client yesterday, it’s amazing how they are surrounded by examples of simple flat design, iphones, windows 8… but when is come to their own logo, they want it ‘boldened’ with extra embellishments.

    lol :-)

    Reply
  7. Michael Meininger
    April 2, 2014

    Not sure if current “standards” should qualify as predictions. Could have added a 6th item for Hero images/sliders.

    People also need to know that long scrolling pages can also increase bounce rates(bad Google juju).

    Reply
    • Amber
      April 3, 2014

      Hello, Michael. Thank you for your valuable suggestion. You’re right, some of the above things are currently in practice yet a vast majority is not using them. Some of them are not familiar with something as common as parallax scrolling. This post is meant to enlighten that part of audience.

      Reply
  8. (sic)
    April 3, 2014

    Am I only one wondering these are last year’s trends? Flat UI, Responsive, Parallax, HTML5 video!! Can you tell me something that I’ve never seen before?

    Reply
    • Amber
      April 3, 2014

      Sic, thank you for your comment. I appreciate it. I agree that some professionals like you do know about these trends. But how many people are actually practicing it? While researching for this article, I came across how hundreds of sites have implemented the web design trends used in the 1990′s which certainly will not be able to compete with the current and future web design trends. This post is for those users who are unaware of the new and up-coming trends and the trends which will be prevalent in future.

      Reply
  9. Tracey
    April 6, 2014

    The next platform we will need to render websites/experiences to is direct-to-retina displays. Like Oculus Rift and Avegant Glyph (http://www.avegant.com/).

    Devices will change dramatically too. No need for a separate phone or headphones it will be all one unit.

    Biggest issues will be fine-tuning User Experience and User Interfaces.

    Reply
    • Amber
      April 8, 2014

      Thanks Tracey for your valuable input. Couldn’t agree more!

      Reply
  10. Tom
    April 8, 2014

    That’s it … and a little bit of parallax scrolling.

    Reply

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