Author: Nicole Boyer

Traditional UI vs. Web 2.0: Don’t Throw Out the Old Design Elements Yet!

Web 2.0 aficionados don’t like traditional design because as they are quick to point out, guidelines are too rigid – grids, color theory, fonts, kerning, hierarchy of information, folds, etc. Web 2.0, on the other hand, they say, is more fluid design because it focuses on philosophy, marketing, ease of use, greater texture, more color…

10 Design Tricks to Make Your Site Memorable(and Profitable)

Everyone wants a site that will make visitors stick around and maybe come back for more. You actually want them to come even when they are not ready to purchase anything, because if they have fun, learn something new, or if they get to participate in something, they’ll come to know you.

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