Category: Tips

How to Identify a Font

What is the font used for the title of Friends? How about the typeface of that old copy of Moby Dick you picked up at that garage sale? The back of your Starbucks pastry bag? And please tell me, how can you find the font on a worn out birthday card that your client wants […]

Increase Your Website’s Effectiveness with Confident Copy

Want to increase your website’s effectiveness? To have a higher conversion rate: more of your website’s visitors become subscribers, customers, members? You can increase the likelihood of that happening by having your message be more clear and confident. In other words: increase your website’s effectiveness with confident copy. It might seem like forehead-slapping common sense, […]

Simple Flow: Minimalism in Web Design

There are so many techniques when it comes to web design, it’s hard to get a full grasp on all of them. Minimalism is one of the few which stand out from the crowd in a seemingly ubiquitous flow. The trend follows the concept of keeping things simple and easy to work with. Removing clutter […]

Bing vs Google: A Usability Face-Off

We all know Google and Bing, and probably use one or both of them on more or less a daily basis. Search results are generally the defining factor that makes us have a good experience, and I suspect most of us don’t give too much consideration to the usability of the services. However, with hundreds […]

Must Know Usability Tips for Web Designers

The hot topic in design news is all about usability. Developers must concern themselves with properly functioning interfaces and applications via the web. However as designers we must tackle projects from a different angle, trying to design beautiful webpages which also run smoothly from a user’s standpoint. It’s not to say these ideas haven’t been […]

3 Simple Ways to Get Paid More by Clients

As freelancers, we all want to make more money. But freelancing doesn’t scale, so there’s always a ceiling. There’s a limit as to how many clients you can take on, right? So how do you make more money, if you can’t or don’t want to take on more clients? Well, if you’re better than average […]

Designing Typography for the Modern Web

As web designers, it is our job to grow with the trends of the Internet. As new technology emerges, it’s our position to jump on board and see where it can take us. This includes trends all over the web, typography being a major player. Many designers don’t consider type as a field of interest […]

How to Promote Your Design Business on the Cheap

Ah … the life of a freelancer. It’s not enough that you’re creative and technically savvy. No, you have to be a clever businessperson as well. No matter how talented you are, when starting out you probably won’t get clients unless you pound the pavement for them. But you likely don’t have the time or […]

A Beginner’s Guide To Website Copywriting

When writing for the Web, writers should always keep one analogy in mind: the Internet is a jungle and Web users are information foragers within it. Usability expert Jakob Nielsen championed this comparison based on his studies that found that the majority of Internet users only scan websites in their quest to find useful information […]

Five Goals to Strive for with Every Site You Design

Goals are important to have in life. They are especially important for website design, because without any goals, you have nothing to shoot for in the end and nothing to measure your success by. Goals help designers focus on the important things and not lose sight of what you want in the end; goals are […]