October 17, 2021

Examples of Effective Minimalism in Logo Design

When trying to create something visually impressive, it’s tempting to use lots of eye candy or overloaded detail. However, sometimes the simplest solution is the best one. This is especially true when it comes to logo design. It can be a much bolder statement to go minimal and doing so often requires more creativity. Here’s a collection of logo designs where this is demonstrated.

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Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

26 Comments

  1. Tristar Web Design Reply

    It’s a shame that there is no description to let us know what company it’s been designed for. I really like the one with the RSS icon as an umbrella, but I don’t really know what kind of company it’s for, so I don’t really know how clever it is. Id like to know, if someone could follow this up? My favourite is Bread. I love it!

    1. Optimaximal Reply

      Did you not click on the images? They’re mostly only proof-of-concept, with the one you suggest being called ‘UmbrellaRSS’, designed ‘possibly’ for an RSS feed based on weather.

  2. Pragmatic Design Reply

    Some very clever logos here. I agree with Tristar about the need to a description.

    It would also be good to know whether these are actual organisations- I see many great logos where the design has been worked-out before the name, making them great for portfolios, but not so great for real-world examples.

  3. Prachee Gaur Reply

    Yes, i agree that somewhere these logos are visually appealing but their should be the initial ideation also for these, so that we can understand how these logos came out.

  4. DEE Reply

    …. to the above posters… If you click on the design, it goes to the designers web page (the RSS one is for sale, not designed for an actual company)

  5. David Reply

    These are really great examples. I like the Pattern Analysis logo too, but I think it could use just a hint more contrast in the text. Great collection.

  6. Kyson Kane Reply

    These are great! I always tried to create very conservative designs for clients but fufilling a clients needs is like walking up a mountain with rollerblades. You don’t give them that whole “COLORS THAT POP!” thing, you get no where.

    Nice write up.

  7. Serggio Reply

    Really great collection of simple, clever, but truly effective ideas for logos. This schould be a principe for sucessfull way to best logo creation. Bravo

  8. Lachy Reply

    big popular companys have middling to bad logos as a rule. Because these logos, above, have that “design thang” we can see that the typography has creted the name, not vice versa as the real word of logo design requires. These are stunning portfolio works but few have real world application. That is a holier grail in design…

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