Every profession, be it a designer, an architect or a cook, has its own set of necessary tools. But what are the most important tools for a graphic designer? What does a graphic designer use to do their job well? I know very well that, if you are reading this article, you are most likely…
“The customer only cares about money and earnings, while the designer only cares about being able to publish a good job on Dribble or Behance.” This is a concept that I saw represented in a viral video, produced by Pixelo showing the differences between the designer and the client. Things like “the customer wants bright…
Brand, Branding, Brand Identity, Brand Strategy, Brand, Brand, Logo, Visual Identity, Coordinated Image. It is time to shed light on all these terms, which are often confused or used as synonyms (some are), and to explain their meaning. In this guide, I really want to offer a sort of “vocabulary” of the main terms used…
Pretty often people post questions online asking “What is your favorite program: Photoshop, Illustrator, or InDesign?” The truth is that, for a graphic designer, all three of them are equally essential and necessary to know and work with. In fact, each of these 3 tools plays a specific role. Each one is built with well-defined…
This article is the first guide dedicated to designers on how to make money with Instagram. On the web, you can find all sorts of marketing strategies, tricks, tricks and fanfare about how to have followers, but not much quite like this. In this article, I will talk about practical and concrete facts. In fact,…
The process of changing the image of your business, starting from the logo is called rebranding. This is basically a creative process that can lead to epochal changes (even the name of the company) or only to small chromatic adjustments or the shape of the logo. There are many pros and cons, as well as…
We have all heard at least one time the word Millenials, which refers to the generation born between 1981 and 1996. This generation has brought important changes to culture, economy, and technology, both at the US level, as well as European countries. Numerous articles, editorials, and studies have been dedicated to this generation, and its…
