Category: Inspiration

things every designer needs

8 Things Every Designer Needs

Every profession, be it a designer, an architect or a cook, has its own set of necessary tools. But what are the most important tools for a graphic designer? What does a graphic designer use to do their job well? I know very well that, if you are reading this article, you are most likely…

Designer's Mistakes

Don’t Make These Beginner Designer’s Mistakes

“The customer only cares about money and earnings, while the designer only cares about being able to publish a good job on Dribble or Behance.” This is a concept that I saw represented in a viral video, produced by Pixelo showing the differences between the designer and the client. Things like “the customer wants bright…

brand identity

Brand, branding and brand identity: what does it all mean?

Brand, Branding, Brand Identity, Brand Strategy, Brand, Brand, Logo, Visual Identity, Coordinated Image. It is time to shed light on all these terms, which are often confused or used as synonyms (some are), and to explain their meaning. In this guide, I really want to offer a sort of  “vocabulary” of the main terms used…

Photoshop, Illustrator, InDesign

When to use Photoshop, Illustrator, InDesign? And what are they for?

Pretty often people post questions online asking “What is your favorite program: Photoshop, Illustrator, or InDesign?” The truth is that, for a graphic designer, all three of them are equally essential and necessary to know and work with. In fact, each of these 3 tools plays a specific role. Each one is built with well-defined…

designers on Instagram

This is how you earn as a designer on Instagram

This article is the first guide dedicated to designers on how to make money with Instagram. On the web, you can find all sorts of marketing strategies, tricks, tricks and fanfare about how to have followers, but not much quite like this. In this article, I will talk about practical and concrete facts. In fact,…

Rebrand Effectively

How to Rebrand Effectively

The process of changing the image of your business, starting from the logo is called rebranding. This is basically a creative process that can lead to epochal changes (even the name of the company) or only to small chromatic adjustments or the shape of the logo. There are many pros and cons, as well as…

generation z

The Relationship Between Generation Z, Technology, and Social Media

We have all heard at least one time the word Millenials, which refers to the generation born between 1981 and 1996. This generation has brought important changes to culture, economy, and technology, both at the US level, as well as European countries. Numerous articles, editorials, and studies have been dedicated to this generation, and its…

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