Italy is responsible for some of the world’s greatest creations.
While not everyone may appreciate all of the fine arts produced by Italy, one thing nearly everyone can agree upon is that Nutella is one of the greatest gifts Italy has brought into the world.
Nutella’s marketing team has decided to design 30 new casings for their creamy jars of goodness. They are designed to show off Italy’s beautiful scenery.
And boy is Italy beautiful. Not only does Italy have some of the most notable natural landmarks in the world, but it also contains some of the greatest marvels of the ancient world.
Nutella’s parent company, Ferrero, created these new designs to increase awareness of tourism in their county. Working together with Italy’s board of tourism, the team is attempting to spark interest in tourism one travel restrictions are lifted.
Because a certain virus has crippled much of the countries tourism industry, Nutella is offering a new way to visit these historic landmarks.
If you simply scan the QR codes on the newly designed jar of Nutella, your mobile device will take you on a virtual tour of these landmarks.
The CEO of Ferrero said, “In this difficult moment for [the] tourism sector of our economy, Nutella and ENIT [will] showcase to Italians their greatest national wealth: the beauty of Italy itself, the true and real one, made of nature and art, cities and villages, seas and mountains, the envy of the world.”
We look forward to the day when we can go see these landmarks in person. Until then, we will just have to enjoy the great taste of Nutella and look forward to that day!