The importance of a brand cannot be over-stated, it is the face of a company and the only way to communicate to the wider world exactly who you are and what you do. From the colours used in your logo to the type face and your company name, all of it is representative of who […]
Considering the rate at which the mobile web is growing, it’s becoming crucial that your website be ready to accept visitors who are coming in from a widely assorted array of different devices and screen sizes.
As the number of smartphones continues to skyrocket, the importance of mobile web design grows alongside it. Web designers are now forced to take into account mobile users and mobile devices when designing websites. The smaller screen size of smartphones forces designers to take a new approach to user interface elements. Elements and styles that […]
Brands are powerful. When a business is successful in creating a brand, it almost works as if the power of inbound marketing is at play (even without the actual digital equivalent of the entire inbound marketing process). Customers trust the brand enough to spend their hard-earned money on your products and services. They’d go out […]
A quick glance between the iPhone’s new iOS 7 and its predecessor will show you two troubling trends in graphic design:
In the beginning there was an idea. And the idea was formless and void, and it needed so much to be forged into a real project. And all the strategists, creatives, designers, project managers and techies were moving over the surface of it and spoke already different languages.
Getting started in the world of design can be both thrilling and intimidating. Sometimes, you feel like you just don’t have the tools or skills you need to complete even the most basic projects. At other times, your mind is just buzzing with a multitude of ideas, but you may not have the best way […]
Okay, I’m all coffee-d up so I’m ready to talk about my most favorite thing in the whole wide world – mistakes. Actually, favorite is not the right word…despised sounds more like it.
Color is certainly a very important element of a design, and deciding on the best color palette for a project is something you really need to dedicate time to. From understanding color theory to having a glimpse of color psychology, you need to make sure your choice will not only look good but also have […]
There is no way to deny that fact static pages just don’t cut it anymore. With every company combining social media profiles with their standard websites, designers are discovering more and more that creating a successful site means embracing interactivity.