Business cards are a timeless professional tradition. Even as technology replaces many aging business practices like paper filing and snail mail, the business card will always serve its purpose, which is to act as a tangible representation of a business, and provide multiple contact options.
People expect business cards, and they actively utilize them on a regular basis. After all, trying to remember that person’s name you met months ago, and then locate their social media profile, is not nearly as easy as simply pulling a business card out of a wallet. It’s not enough to just have a card, though. If you truly want to make an impression, your card must stand out in all the right ways. If you’re concerned that your business card might need a makeover, here are five simple tips to help you out.
1. Stray from the Traditional White
Although the traditional white business card certainly holds its place as a classic business tool, people are excited to see something different. Modern printing technology allows you to make gorgeous, multi-colored business cards that would be considered works of art in many circles, so why not take advantage of that? In the past, plain business cards were created out of necessity and technological limitation. Today, the options are virtually limitless. Don’t be afraid to add a little bit of color.
2. Chop It Up
One simple and effective way to separate your business card from the sea of others is to abandon the rectangle. You could try cutting it into a unique shape or cutting shapes out of the center – don’t be afraid to experiment. The rectangle is an excellent starting point because it fits into a wallet, but that doesn’t mean you can’t take a chunk out of it. People expect a rectangle, so if you give them something new, they are going to remember it. It’s that simple. Just make sure that you don’t go overboard. If you’re not the crafty type, seek professional assistance.
3. Use Unorthodox Materials
Although they may be slightly more costly, you may find that using something besides cardboard can make an amazing statement. For example, one yoga company made a business card from a thin layer of yoga mat material. The card comes rolled up and held in place by a small band. Another example is a bike company that used a metal business card that was cut into a useable multi-tool for cyclists. These kinds of outside-the-box ideas are sure to be passed around, so the added expense actually just goes to advertising and marketing.
4. Make the Card Interactive
Everyone loves being able to show their friends something cool, so give people a conversation starter. For instance, a business card that can be folded into an origami animal, box, or anything else is a welcome change from a boring business card. Even just putting some perforated edges with multiple copies of your contact information allows the receiver to pull off a tab and hand your information around to potential clients and customers. Make a business card that can do more than just sit in a wallet.
5. Get Inspired
Take a look at the business cards that other progressive businesses are making and get inspired. Sit down with a cup of coffee, and just think. Get creative. Consider your company’s niche, and try to come up with a way to get that across using 3.5 x 2 inches. Don’t be afraid to let your sense of humor shine through. After all, meeting people should be fun. If you’re having trouble coming up with ideas, contact a professional. There are plenty of reputable online printing services that will help you to come up with the perfect concept.