A common mistake in typography is the use of apostrophes instead of quotation marks. A lot of people just get the two confused, using double apostrophes instead of actual quotation marks. It's hard to mistake it the other way around, but it will be worth your while to learn the differences.
What is the font used for the title of Friends? How about the typeface of that old copy of Moby Dick you picked up at that garage sale? The back of your Starbucks pastry bag? And please tell me, how can you find the font on a worn out birthday card that your client wants […]