Tag: brand strategy

brand identity

Brand, branding and brand identity: what does it all mean?

Brand, Branding, Brand Identity, Brand Strategy, Brand, Brand, Logo, Visual Identity, Coordinated Image. It is time to shed light on all these terms, which are often confused or used as synonyms (some are), and to explain their meaning. In this guide, I really want to offer a sort of  “vocabulary” of the main terms used…

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