30 Examples of Smart Print Advertisement

By / May 24, 2011 / Inspiration
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Print ads must be eye-catching and attractive to draw the viewer’s attention. In this post you will see some examples of smart print advertisements and clever messages that these ads present. Most of the ones listed here are funny and unrealistic which are the reasons why these ads are effective and interesting to look at.

Panasonic 3D TV: Dino

Panasonic 3D TV: Dino

Samsung: Optical Zoom, Dog

Samsung: Optical Zoom, Dog

Delsey Luggage: Tarmac

Delsey Luggage: Tarmac

Abramet: Tree

Abramet: Tree

Tag Heuer: Bird

Tag Heuer: Bird

Telepizza Extra Cheese: Giant Kong

Telepizza Extra Cheese: Giant Kong

AirWick: Bucket

AirWick: Bucket

Pastorini Toy Store: Pilot

Pastorini Toy Store: Pilot

WWF Bluefin Tuna overfishing: Panda

WWF Bluefin Tuna overfishing: Panda

English Mastery: Absurd Crosswalk

English Mastery: Absurd Crosswalk

Colgate Max White One: Guy

Colgate Max White One: Guy

Farmers Insurance: Work Injuries

Farmers Insurance: Work Injuries

Kawasaki: Skater

Kawasaki: Skater

Paladar Gastronomy Festival: Exchange 3

Paladar Gastronomy Festival: Exchange 3

Avis: Reunion

Avis: Reunion

Tiger Vacuum Bottle: Snow

Tiger Vacuum Bottle: Snow

Volvic: Plum

Volvic: Plum

Wikipedia: War

Wikipedia: War

Pampaverde: Extra big burger

Pampaverde: Extra big burger

Fabercastell Truecolours: Eggplant

Fabercastell Truecolours: Eggplant

Stihl: Bush

Stihl: Bush

Save the Rhino: Zebra

Save the Rhino: Zebra

Pepsi Diet: Unpimp your body

Pepsi Diet: Unpimp your body

Duracell: Ship

Duracell: Ship

Getty Images: Underwater

Getty Images: Underwater

Smart: Pollution

Smart: Pollution

TACA Airlines: Small San Francisco

TACA Airlines: Small San Francisco

ANCMA: To be noticed

ANCMA: To be noticed

Canal+: iPhone, Football

Canal+: iPhone, Football

Shriram Cement: Athena, Greece

Shriram Cement: Athena, Greece

About the Author

Tomas Laurinavicius is a blogger and designer from Lithuania. He’s interested in web design, Photoshop and WordPress design. You can follow him on Twitter @tomaslau. Get in touch with him if you have interesting projects you want to collaborate on.

About the Author

Tomas Laurinavicius is an adventurous designer and entrepreneur. Editor-in-chief at Despreneur and Product Manager at Refe. Connect with me on @tomaslau.

17 Comments

  1. Kinectronic
    May 24, 2011

    Some truly excellent ads, although I’d contest that the last one isn’t exactly “smart,” given that it has a quite blatant spelling mistake in one of the only two word in the text. :)

    Reply
  2. Laurent Holdrinet
    May 24, 2011

    great collection!
    Very refreshing… Thanks

    Reply
  3. Zap Media
    May 24, 2011

    Advertising at it’s best. Despite the digital revolution, print design will still work
    very hard for you.

    Reply
  4. John Sprofera
    May 24, 2011

    Tom,

    Just wanted to say I really enjoyed reading the 30 Examples of Smart Print Advertisement article, however I just wanted to point out a typo that was overlooked.

    Shriram Cement: Athena, Greece

    Caption on image reads: Unfotunately since 1987. Maybe Shriram Cement should hire someone to proofread their marketing images :)

    Reply
  5. Heather Cosson
    May 24, 2011

    That’s a pretty major typo on the cement ad.

    Reply
  6. Stiven Martinez (SMART)
    May 24, 2011

    hahahaha! nice post!
    great ideas!

    Reply
  7. Jonathan
    May 24, 2011

    Many of these were never printed nor commissioned by the company they supposedly represent.

    Reply
  8. Tomas
    May 24, 2011

    Thank you @Kinectronic, @Heather Cosson and @John Sprofera for pointing out this huge spelling mistake. I didn’t notice it. Anyway, I think it’s really smart ad (except the mistake).

    Reply
  9. Phill Ohren
    May 24, 2011

    I loved this post. Theres a common theme with the photography though – HDR!

    Reply
  10. Mainual
    May 25, 2011

    Nice mix of animation and photography!

    Reply
  11. Lex Koff
    May 25, 2011

    Thanks ! Really inspiring! The creative ads are much more credible for me as they are not that obtrusive and trigger positive emotions.

    Reply
  12. Tristar Web Design
    May 26, 2011

    I see so much web design, its really nice to see some print advertisements once in a while, especially clever ones (Minus the spelling mistake in the last one!). I like the Samsung zoom with the dog and the Air Wick motion sensor. The WWF one is pretty cool too. It’s weird seeing a Tuna with a Panda face, they’ve made them all look friendly so you feel sorry for them too!

    Reply
  13. MJ
    May 27, 2011

    Inspirational and spot on – thanks! :)

    Reply
  14. Dot Monster
    May 31, 2011

    Really nice examples :) I especially liked the iPhone, Football one. Inspirational!

    Reply
  15. Angelee
    June 8, 2011

    hahahahahah! awesome, Im guilty of the diet!

    Reply
  16. Iris
    October 24, 2011

    Perfect good!Thank you!

    Reply
  17. Iulian
    December 24, 2013

    These ads will give us some good ideas. Nice one.

    Reply

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