86 Comments

  1. DJaVuPixel
    February 26, 2010

    Excellent examples of simple logo. Some nice logos with negative space. One word Excellent

    Reply
  2. Rick
    February 26, 2010

    There’s a local electric company whose understated logo I’ve always loved. I see their vans around town at least once/month: http://bit.ly/cyYE79

    Reply
    • Rick
      February 26, 2010

      I should have mentioned their name: McMillan Electric

      Reply
  3. Nathan
    February 26, 2010

    Nice collection, some of these logos I’ve already saw, but most of them are new to me. I always admit designers who can create such creative logos. Not my branch :)

    Reply
    • FL
      February 26, 2010

      Yeah these logo’s are realy nice to watch.

      But one BIG thing most people always forget: 90% of such logo’s ( who are always on sites like logopond and such ), are easier created because the designer also chooses the name of the so called company. So in that way it makes it much easyer to create such logo’s.

      I’m working as a designer for a long long time now, and i think others can confirm, that 99% of the cases your client doesn’t have a company name to pull of such designs.

      So i still think all those logo’s are a bit unreal.

      BUT still fun to watch and nice for inspiration!

      Reply
      • E. Serrano
        February 26, 2010

        I was thinking exactly about the same idea. So I agree completely, FL. It seems that real world restrictions of working with company names make creating such meaningful logos a harder challenge.

        Who knows: sometimes just a nice initial concept works as inspiration for a real company which still lacks a company name.

        Then there’s the subject of brand name copyright. Such simple names are usually already taken, which makes even harder working with a single worded company name, needing then a more complex tag-line to complete the design.

        That’s why I’ve found useful working with the initials of long company names in my designs, which make complex things simpler and logo friendly, while reminding of the target company.

        Nevertheless, this is an amazing set of inspiration, full of extremely good ideas, which demonstrate that good logo design is much more than just a beautiful illustration, but in fact, a meaningful graphic.

        Reply
        • Shala
          March 1, 2010

          Yea, I always try to form the company’s logo around their initials. It’s easier for people to say in a general conversation, making it much more friendly for word of mouth advertising. It is easier for people to remember while knowing exactly whayt company is being referenced.

          Reply
      • Martin Boath
        February 26, 2010

        Was just going to say the same thing myself FL.

        Is a logo really a logo if the designer has created it himself? Fictional or ‘self-initiated’ logos are created because the designer has thought of a clever way in which to use a quirk with a character or negative space in a word or combination of letters, which pretty much eliminates the point of design: solving a client’s problem.

        Most of these examples, whilst nicely done, do not answer any problems. They are more suited to the logo section of somewhere like iStock (when it’s up and running) where ‘clients’ will trawl through pages of their marques to find something they like and try and make it fit their company or brand. Design in reverse, effectively.

        I think calling these ‘logos’ is very misleading.

        Reply
        • Shala
          March 1, 2010

          Yea, it is one thing to sit and create a random logo from a name you dream up and make it look good and clever. It is another thing entirely to have to come up with an actual logo based on client requirements (including their personal taste and vision) and the name already in place. You are forced to work with what you are given, make lemonade out of lemons so to say. That takes some extra effort and makes you stand out from the exploding world of designers. Because essentially, you will be working for a real client, with a already choosen name, that takes skill.

          Reply
      • leon
        March 1, 2010

        Was thinking the same thing. Good point FL! Doesn’t make them weak logo’s though. The path of thought is just easier made when the designer is the one to come up with the name of the fictional company.

        Nice post.

        Reply
      • Shala
        March 1, 2010

        I second that. Many of my clients have names that have 3 or more long words. I have not yet had a client that has had a single word company name LOL or a short two-worded comapany name either. Also, most times even trying to use the company’s intials do not provide a way to do some of the logos shown. Such as a pencil using the letter ‘I’, I would love to do something like that, but their comapany has nothing to do with pencils or school, or learning LOL.

        Reply
  4. Tanya
    February 26, 2010

    Vry Nice Collection. I really like all of them. Simple and neat look is the best

    Reply
  5. Christophe
    February 26, 2010

    Cute! And inspiring.

    Reply
  6. Eliza
    February 26, 2010

    Absolutely stunning collection. I always admire that field of logo design – visually stunning.

    Reply
  7. Jones
    February 26, 2010

    i like the collection. great work…

    Reply
  8. Thinker
    February 26, 2010

    Really loved it. Most of them really looks brilliant.

    Reply
  9. Beno
    February 26, 2010

    Great collection, minimalism is everything.

    Reply
  10. Codesquid
    February 26, 2010

    Most of these are works of absolute genius! This is how all logos should be! Less is definitely more!

    Reply
  11. jesse
    February 26, 2010

    love all of em. Great collection of simple, but powerful logos.

    Reply
  12. Noel Wiggins
    February 26, 2010

    The logo designer for killed production

    Killed it!

    Thanks and Regards

    Noel for Nopun.com
    a graphic design studio

    Reply
    • Shala
      March 1, 2010

      Yea definitely one of my favs. It is awesome!I looked around to see if a real company is using this logo, I didn’t find one, I see where they are selling it half off at $800. It would be even more awesome if this was designed for an actual company who existed, that would be so wicked. It is just a stock logo.

      Reply
  13. owen
    February 26, 2010

    The only issue I have with these sorts of logos is that none of them (or very few of them) are actually being used for a real life company.

    They are more exercises in creativity, and don’t involve the real challenges of meeting a client’s expectations and/or goals.

    Reply
  14. Jordan Walker
    February 26, 2010

    Classy icons will last forever and be instantly recognized.

    Reply
  15. M.R.
    February 26, 2010

    Very nice collection. Thanks for posting. Came here via Smashing Magazine.

    Reply
  16. Ben Frain
    February 26, 2010

    Real companies or not, some of these logo’s are absolute genius! They are rewarding in that they not only look great, there is an extra buzz when you ‘get’ the puzzle (in some cases). Great collection.

    Reply
  17. Seannachie
    February 26, 2010

    Excellent designs – clean, simple, yet they convey clear messages. I love them all, very well done, and excellent article!

    Reply
  18. sth
    February 26, 2010

    Very good! -_-

    Reply
  19. J.M. Waters
    February 26, 2010

    Wow! There are some great logos here. I love the Minimalist feel. I think Evolution X is the most creative overall, but really that could be said about several of these.

    J.M. Waters
    @mikewaters

    Reply
  20. sophie
    February 26, 2010

    sometimes I wonder what came first, the logo or the company name?….If you ask yourself that question, then you have an awesome logo before you.

    Reply
  21. Yannic van Veen
    February 26, 2010

    Really nice collection. I like the double meaning in most of these logos.

    Reply
  22. wander lima
    February 26, 2010

    All great but i really liked Hole and Foot.

    Reply
  23. Lono
    February 26, 2010

    great post… Its all about keeping it simple!

    Reply
  24. wesley
    February 26, 2010

    Excellent logo’s! I really love those simple but briljant illustrations. I like these kind of logo’s way more then the famous one’s like nike or pepsi. It kind of reminds me of these shirt designs, which says for example “whale” and typhography also illustrates that specific animal.. pretty neat!

    Reply
  25. Nolan
    February 26, 2010

    Examples like this of effective minimalism alwasys makes me feel warm and fuzzy inside!

    Reply
  26. zohaib
    February 26, 2010

    simple but eye catching. excellent work and good post

    Reply
  27. bill
    February 26, 2010

    A lot of these seem really FAKE.

    Reply
  28. Nigel Freeney
    February 26, 2010

    Better the less said!

    Reply
  29. Amberly | Web Designer
    February 26, 2010

    Superb.. Awesome share…. Its hard to pick the best… Thanks..

    Reply
  30. janiece
    February 26, 2010

    so awesome! i want one for my kids theatre co.! wracking my brain around the simple concept is not so easy. COOL! Thanks for the inspiration!

    Reply
  31. logolitic
    February 26, 2010

    very nice collection shared here! You can also see some of my 2D logo designs here: http://logolitic.com/logos-inspiration-2-%E2%80%93-designed-by-logolitic/

    Reply
  32. ebsoft
    February 27, 2010

    nice collection…
    some of them need more time to understand..

    Reply
  33. Charles
    February 27, 2010

    I think that my company’s new logo is awesome:
    http://www.flickr.com/photos/cloutmarketing/4358937760/

    Reply
  34. Saifur
    February 27, 2010

    Mindblowing thoughts…

    Reply
  35. Core Studios
    February 27, 2010

    This got to be one of my favorite articles! Great ideas! Good job :)

    Reply
  36. Chuck
    February 28, 2010

    Wow. These are fantastic!

    Reply
  37. Aidan
    March 1, 2010

    Sleek, clean and simple. The most important thing it’s effective!

    Reply
  38. Mr. tøjbutik
    March 1, 2010

    Some very nice ones among there…. I did the total opposite – my logo is very complex…. but it kind of fits with my shop, so I think I will keep it…. But thanks for inspiration ;-)

    Reply
  39. Michael
    March 1, 2010

    Keep it simple. Lovely.

    Reply
  40. KA, Business Coaching
    March 1, 2010

    I love the ones with the negative space! Brilliant collection!

    Reply
  41. Douglas Bonneville
    March 1, 2010

    Wow…Folder and Bckspace are great! What a great list. I think that less is more, more often than not. In todays media clutter, a clear mark is hard to define and worth the investment in creating.

    Reply
  42. Shala
    March 1, 2010

    I like how the ED’s Electric logo is an optical illussion in itself.

    I always feel that if you are able to create an awesome memorable logo using some text and minimal graphics, then that is a truly great logo. For example Coca-Cola, is a really a simple font based logo usually on a red background, does not involve graphics really. Yet it is such a familiar and recogonizable logo to the point that you can read the text “Coca-Cola” and see it perfectly in your mind how it appears on the soda can, print ads, or commercial. Also, suggest some good branding going on as well.

    Reply
  43. Stefan
    March 3, 2010

    Good examples! Ed’s-Electric #1

    Reply
  44. Octo Fraguto
    March 3, 2010

    Hole…

    Perfect. So simple and fullyfunction

    Reply
  45. Nate Bear
    March 3, 2010

    Lesson of the day: Use your negative space!

    Great list.

    Reply
  46. Kryptic
    March 4, 2010

    Nice collection.

    Reply
  47. Коллекционер бизнес-идей
    March 4, 2010

    PERFECT!!!

    Crown is banal and Fence is hard to read but the rest is perfect.

    Reply
  48. Peach
    March 4, 2010

    Simply awesome!

    Reply
  49. Esther Stringer
    March 5, 2010

    Really nice clean, simple logos – will direct clients who are looking for a rebrand to this blog post for inspiration!

    Reply
  50. Henning von Vogelsang
    March 7, 2010

    While I’m always impressed with clever visual ideas, I digress with the general assumption made in this article. No, logos are not the cornerstone of branding. In fact, compared to other influencing factors, the quality of a logo has the least influence on your brand.

    Your logo can be beautiful or ugly, it really doesn’t matter if your brand doesn’t deliver on its promise. And that promise consists of the product idea, the delivery, the impression it leaves on people. A lot of things have more impact on how your brand is perceived. Your logo is one of them, but by far not its cornerstone.

    Think about this: Google started with one of the ugliest logos ever designed. Look at the first version of Google’s logo. If a graphic design student would have come up with this logo, he would have been kicked out of class. Never the less, Google became one of the most successful companies in human history and the leading brand of the Internet. It really didn’t matter what their logo was, what mattered was what they did with their brand.

    Reply
  51. Top 8 Dreaded Favors Asked of Web Designers | Tips
    March 9, 2010

    [...] what they see, you’ll get flooded with their requests for one page flyers, t-shirt designs, logos, and company websites. When you are just starting out, you welcome their requests because it gives [...]

    Reply
  52. MindSculpt
    March 9, 2010

    Clients often approach me asking for snazzy 3D logos in web 2.0 format. I constantly (and successfully) push them in the direction of clean, simple marks that are memorable and recognizable. These are all fantastic and inspiring examples of the simplicity in logo creation that all designers should follow.

    Reply
  53. Randy Migneault
    March 14, 2010

    Hey , i would like to say thank you about this great post, very helpful to me, Thank You.

    Reply
  54. Ana Ronco
    March 31, 2010

    Very impressive – Great post!

    Congrats to all people involved

    xx

    Reply
  55. chandan ray
    April 3, 2010

    amazing dud……

    Reply
  56. Paginas web
    April 8, 2010

    Woww thanks!! Some are beautiful.

    Muchas gracias y saludos desde Guatemala!!

    Reply
  57. Jake Pucan
    April 14, 2010

    Creative mind

    Reply
  58. a.giteli
    April 24, 2010

    Thumbs up for Killed Productions i loved it

    Reply
  59. Simon France
    May 17, 2010

    Their are some top draw logo’s here, loving the Horror Films and Backspace logoart, very intuitive.

    Reply
  60. irig
    May 19, 2010

    Wonderful, awesome creativity

    Reply
  61. Creative Entrepreneur
    May 23, 2010

    Great list. Some of the logo designs are really clever.

    Reply
  62. tyson
    June 5, 2010

    I love these but I’m noticing that they are just a great visual play on the names of the companies, many of the logo’s leave me feeling like I have no idea what they do – i realise that a logo doesn’t have to say or spell out what a company does, but what if the name of the company wasn’t a word that is easily played on, like someone’s last name for instance? I’m sure there’s some great examples out there, and I feel they probably deserve some more credit for having a more difficult task to work with.

    Reply
  63. Koegm
    June 6, 2010

    Awesome Logos here. Great Stuff!

    Reply
  64. Arshad Cini
    June 12, 2010

    This post is again popular in Delicious:)

    I’ve never seen some of them..Thanks Henry

    Reply
  65. Beauchamp Web design
    June 29, 2010

    amazing logos all so simple but effective,
    another great post thanks

    Reply
  66. webbureau
    August 13, 2010

    Good logos, but i like the one with “killed” the most. That is a funny idea

    Reply
  67. dros
    August 17, 2010

    Most of these logos aren’t for real companies – they’re just made up words to put context to some clever little graphic someone thought of…Either that or the symbol was made first, and then the name of the company was made up simply to fit.

    Reply
  68. Ivan Tsankov
    August 24, 2010

    Inspiring stuff.Thanks for sharing!

    Reply
  69. Allan Arima
    September 20, 2010

    Awesome and amazing issue!
    Thanks

    Reply
  70. Simon Hall
    October 8, 2010

    Some are brilliant although do any of the companies actually exist? It’s easy to design a logo for a fictitious company as you can make a name fit an idea. Logo design becomes difficult when a client comes to you with an established company name and you have to design and print something to fit.

    Reply
  71. hjemmeside
    October 8, 2010

    I like the one with ZIP the most. Really creative logos.

    Reply
  72. Jeff
    October 11, 2010

    Nice collection. It is much more fun to see clean and conceptual logos, even if many of them are basically comp work. I really like the Horror Films one.

    Reply
  73. Yongman Park
    October 24, 2010

    Wow really brilliant idea I love the one with “pencil”and “foot” the most.

    Reply
  74. Jahangir Hussain
    January 27, 2011

    Really awesome logos, well designed. thanks for sharing.

    Reply
  75. Peter Hjemmeside
    February 21, 2011

    Ha ha – i like the Missing logo!

    Reply
  76. Abhishek
    February 26, 2011

    awesome logos , amazing creativity

    Reply
  77. katrina
    August 13, 2011

    Beautiful, less is definitely more :)

    Reply

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