A Showcase of Vintage Apple Advertisements

By / Jan 15, 2010 / Inspiration
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In the mid 80′s we bought our first computer. It was an Apple IIc. I have very fond memories of playing games, writing basic programs, and creating graphics while staring at it’s small green monochrome monitor. Even though I was very young at the time, I believe our Apple helped send me down the path to becoming a web designer. So if you were and Apple owner in the early days, here’s a showcase of vintage Apple ads from that time period that will take you back. It’s amazing how much the Apple product line and technology in general has evolved in such a relatively short period of time.

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

vintage apple advertisements

Sources

About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

27 Comments

  1. Hutch
    January 15, 2010

    The fourth one is actually the first half of a Commodore 128 ad

    Reply
    • Henry
      January 15, 2010

      Thanks for catching that. I removed it.

      Reply
  2. Lindsay K.
    January 15, 2010

    One thing that always cracks me up about vintage ads is that it used to be acceptable and common to write paragraphs upon paragraphs of copy for a single page ad…

    Reply
    • JoeDN
      January 16, 2010

      Same observation here ;)

      Reply
    • CptObvious
      January 16, 2010

      One thing that cracks me up is that people used to actually read.

      Reply
  3. Igor Ivankovic
    January 15, 2010

    HAHA, this is brilliant! I can’t believe how much the world has changed in means of technology! This is incredible example of what will our Mac’s look like to our kids in the future! Great post!

    Reply
  4. Brian Scott
    January 15, 2010

    I just don’t know what to say about advert #8. That’s just wrong.

    Reply
  5. TouchRed
    January 15, 2010

    This brand will rule the world!

    can’t wait!

    Reply
  6. Greg Babula
    January 15, 2010

    Cool post, Advertisements have come a long way

    Reply
  7. Jordan Walker
    January 15, 2010

    Bring back Oregon Trail!

    Reply
    • Henry
      January 15, 2010

      Ah yeah. That was one of my favorites. Good memory Jordan. :)

      Reply
  8. Angela
    January 15, 2010

    Ha! I just love this post. Thanks Henry!

    Speaking of vintage games, does anyone remember Choplifter for the Commodore 64? http://en.wikipedia.org/wiki/Choplifter – It was when I was a very young child, but I remember trying to rescue people running from the buildings. And sometimes I accidentally landed the helicopter on the little 2-dimensional people and it made a squashing sound. lol. Wow. The memories…

    Reply
    • Henry
      January 15, 2010

      Thanks Angela. I’m glad you like it. Yes, I do remember that one too. It was awesome. Was that one also on the Atari 2600?

      Reply
      • Angela
        January 15, 2010

        Yes, I think it was also on the Atari. Great fun! And another one I have to throw in while we’re at it – Advanced Dungeons and Dragons for the Intellivision. http://www.youtube.com/watch?v=SRtwlc_WJNM

        Reply
  9. Blogger Den
    January 15, 2010

    Really cool ads dude! I am a huge Apple fan, these bring back some memories :)

    Reply
  10. Ryan Le Roux
    January 15, 2010

    Those are legit.

    Reply
  11. Web Design by 314media.com St. Louis
    January 15, 2010

    I can’t believe that they first promoted that box at $666.66 .. .What’s that all about?

    I’ll take 2!

    Reply
  12. paul
    January 15, 2010

    nice, someone know which fonts are used? especially in the “A for Apple” one

    Reply
    • Philip
      February 25, 2010

      That font is a version (or rip off) of Cooper Black.

      http://www.fonts.com/FindFonts/detail.htm?pid=201342

      Reply
  13. Chris
    January 15, 2010

    These brought back some great memories. Thanks for posting. But what’s with the Apple salesman manhandling that young boy? LOL

    Oh and to answer that question of price: Asians are huge into lucky numbers. The number 6 is one they are particularly fond of, so perhaps Apple was targeting an Asian market with their price tag of $666.66

    Reply
    • subhumanoid
      January 18, 2010

      you saw it too Chris!

      what is going on in this picture 7?!!

      http://www.macmothership.com/gallery/newads4/howto.jpg

      questionable

      Reply
  14. justin White
    January 16, 2010

    Wow, what a trip down memory lane that was! Amazing.

    RT
    http://www.online-anonymity.se.tc

    Reply
  15. Tyson Williams
    January 16, 2010

    Excellent collection! Takes you right back in time… I had re-blog it! Thanks for sharing…

    Reply
  16. Matthew Aebersold
    January 18, 2010

    Thanks for posting this! It’s a great history, and I love seeing the development of the brand.

    Reply
  17. Robert Chambers
    January 19, 2010

    Thanks for sharing.

    Reminds me of IT lessons at school.

    Reply
  18. Warren Bobrow
    January 20, 2010

    I had an Apple IIc. used it at the center for advanced visual studies at MIT. we made that thing as fast as a selectric typewriter.

    Reply
  19. FeryKloucek
    July 25, 2010

    It’s really interesting to see the big step in past few decades.. What a funny imagination of how it’ll look in next ten or twenty years, when we’ll have the same feeling by watching nowadays advertisements..

    Reply

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