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Understanding & Designing Great Microcopy

Understanding & Designing Great Microcopy

By / Dec 8, 2014 / Tips

We all know about the importance of great copy on the web. It’s often easy to capture attention with visuals but strenuous to capture attention with verbiage. So if the word “copy” refers to the overall page text, then what’s microcopy? Well much like finding a great parking spot in a crowded plaza, microcopy refers…

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Drafting Tips for Creative Wireframe Sketches

Drafting Tips for Creative Wireframe Sketches

By / Oct 28, 2014 / Tips

Much like other professional designers I’m a big fan of the wireframing process. Although it’s mostly associated with the field of web design, the concept of project planning is ubiquitous across all creative mediums. Logo designers sketch prototypes, animators sketch storyboards, and UI designers sketch wireframes.

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5 Tips to Make Your Website Convert More Visitors

5 Tips to Make Your Website Convert More Visitors

By / Apr 11, 2014 / Tips

A site that simply looks good and draws an audience isn’t enough. If you’re missing even one vital element for an effective website, you’re missing out on conversions. The good news is that even small changes to your site can pay off in big numbers—and quickly. Here are 5 tips to make your website convert…

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How to Make Your Website Stand Out Amongst all the Latest Trends

How to Make Your Website Stand Out Amongst all the Latest Trends

By / Apr 8, 2014 / Tips

You’ve worked hard to create a topnotch website that reflects the latest and greatest in technology, engaging content and design. You might be happy with it, but does it look any better than your competition? More importantly, does it hit all the right marks with your audience? You need to make your website stand out,…

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5 Things Every Great About Page Needs

5 Things Every Great About Page Needs

By / Apr 2, 2014 / Tips

Your About page may not seem like a top priority to you, but it should be. Your landing page is important, sure. Your product and service listings? Also a big deal. But if you’re not optimizing your About page, you’re missing out on an opportunity to enhance your online presence, attract more followers and earn…

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5 Predictions of Modern Web Design

5 Predictions of Modern Web Design

By / Apr 1, 2014 / Trends

The web and graphic design industry is expanding in leaps and bounds. However, each year brings its own unique surprises. We foresee many trends emerging in the web design realm with more focus being given on creating less complicated and more sophisticated designs.

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Why You Must Learn To Optimize a Minimalist Landing Page

Why You Must Learn To Optimize a Minimalist Landing Page

By / Mar 26, 2014 / Tips

As the famous saying goes: “Less is more.” The cluttered look is out. Simplicity is in, providing elegance and producing a type of zen experience for the user, along with a chance for businesses to spotlight key points and elements. But how much is too much for today’s landing page? Let’s take a look at…

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Why a Responsive Web Design Will Help You Get More Visitors

Why a Responsive Web Design Will Help You Get More Visitors

By / Mar 20, 2014 / Tips

If you don’t have a responsive web design, then chances are you’re missing out on a lot of potential visitors and customers. You may even be losing some. Here’s why a responsive web design will help you get more visitors, and how not implementing this design could be handicapping your business:

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The Seven Principles of Conversion-Centered Design

The Seven Principles of Conversion-Centered Design

By / Mar 18, 2014 / Tips

How do people make decisions? The answer to this question requires a great deal of study and may be extremely complex but let’s discuss how they make decisions on the web. Conversion-centered design works hand-in-hand with website copywriting to convert leads to consumers and increase click-through rate. Your goal is to help your customers complete…

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4 Common Mistakes You are Making on Your Website and How to Fix Them

4 Common Mistakes You are Making on Your Website and How to Fix Them

By / Mar 11, 2014 / Tips

Your website is your most vital online tool. When visitors click on your homepage, it’s often their first opportunity to interact with your brand. If you’re not getting results, you’ve probably made some major—and pretty common—mistakes on your site. Fortunately, it’s often easy to correct such problems. By employing a few simple measures, you can…