20 Examples of Simplistic but Effective Logo Design

By / Aug 6, 2010 / Inspiration

Something we hear over an over in the design world is that less is more. Even though using that statement has become a bit cliche, it is true – especially when it comes to logo design. Sometimes designers can get carried away with trying to incorporate too many complicated elements into a logo. It’s better to keep things simple and make use of clever negative space and typography. These types of marks are usually far more effective and memorable. To inspire you, here are 20 Examples of Simplistic but Effective Logo Design.





















About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

  • http://lalev.com Lucho Lalev

    A really inspirational collection!

  • Alex W

    These are all quite incredible! The originality is amazing. A lot of times when you see cool-looking logos, they may not necessarily properly depict what they’re trying to represent. However in this case, it’s clear what they all mean. I think my favorites are Xavier Fence, Freedom, PixelFlow and Boy

  • http://rolling-webdesign Theo

    Great list of logos, simple and really creative. Favorites… almost everyone of them.

  • http://www.julianowebpages.com Bret Juliano

    Musicpoet and Dailyjazz are my favorites. Great collection.

  • David

    I read the first logo as “1 on One”

  • http://www.thog.no Jesper

    Don’t know why, but I somehow read the first entry (ONE) as NINE. Must be tired.

  • http://ibrandstudio.com Eko

    Nice logo design, thanks for the inspiration

  • http://www.erickguerrero.pe Erick Guerrero

    Really awesome logos!

  • Zach

    Nice collection, but I don’t think that word means what you think it means.


  • Harrison

    FYI: don’t confuse simplistic with simple.

    • Tim

      To echo Zach and Harrison there is a big difference between being ‘childlike’ and ‘childish’.

      Referring to something as ‘simple’ can be, and often is, a compliment while ‘simplistic’ simply cannot be.

  • http://iphone.glenn-v-bogaert.co.cc Glenn Van Bogaert

    Great post! The logos are simple, but you can directly say what they mean. My favourites? All of them :-)

  • http://kidsfishinggear.org Alex

    Great logos. I like everyone of them.

  • http://www.bebop-cafe.com BebopDesigner

    Brilliant collection! Simplicity says the most. Love Music Poet, Business Airlines and Oak Brothers.

    Thanks for sharing

  • http://www.xplosivewebsites.com Website Designer Florida

    Really a nice set of logo’s that any new company/ business can draw inspiration off of when looking to create new logo. My personal favorites are One and Media Labs.

  • http://www.airgid.com Kevin Airgid

    Excellent pics. One of the biggest problems is trying to keep things very simple yet express a lot within those confines. I had this issue when I was designing my own logo recently. Designers that just do logos all day are truly Gods as far as I am concerned. Very, very hard work.

  • http://www.thebrisbaneline.com Web design portfolio

    these logos are awesome. I love the oak brothers one!

  • Ben

    Love the simple but effective designs!

  • http://www.logofromdreams.com Logo From Dreams

    Great collection of logos, thanks for including LFD as a source.

  • http://www.webdesignkc.co.uk/ Victoria Blount

    I like the simplistic and clever logo designs above, some utilize the positive and negative space to manipulate the logo design.

  • http://logo24.nl Logo ontwerp

    I love these minimalistic logo’s. Some are very good in my oppinion. Feel like emergancy road service doesnt fit this list to well though. Anyway great list.

  • http://www.soonafter.nl Iza van Geelen

    Most people don’t know how complicated great simple design is. Fabulous!

  • http://commingsoon Ivan Tsankov

    Every single logo here deserves a medal or something :D.

    Impressive and clean!

  • Carmel K

    I read the 1st logo as “One Line” – is there any consensus?
    Great inspiration…simple but deep!

  • andrew

    Great logos, though the majority are self-initiated by designers rather than being for actual existing companies.

  • http://www.securityking.com Craig

    Really good logo designs, all great and I really enjoyed freedom

  • http://www.bestcardprinter.com Jeff Jones

    Really awesome logos! Cheers

  • http://www.craigfordham.net Lisa Thomason

    Lovely logos, amazing collection! LT

  • http://www.cardsoftware.net Amanda

    Wow! Beautiful logo compilation, Lovely share, cannot pick a favourite!

  • http://www.adooylabs.com Audee Velasco

    awesome post.. some of the logo makes you think before you get it.. :)

  • http://www.brandclay.com Sean Farrell

    Thanks for the include! Really appreciate it! Some nice logos up there for sure.

  • http://talenttutorials.com Abhimanyu

    Oh, nice collection there, Henry. I shared some tips on Effective Logo Design on my blog..

    You might wanna check it out!

  • nikiixcandy

    i like the jazz one. it’s really cute. i also really like the news rocket one. that one was awesome.