Print ads must be eye-catching and attractive to draw the viewer’s attention. In this post you will see some examples of smart print advertisements and clever messages that these ads present. Most of the ones listed here are funny and unrealistic which are the reasons why these ads are effective and interesting to look at.
Panasonic 3D TV: Dino
Samsung: Optical Zoom, Dog
Delsey Luggage: Tarmac
Abramet: Tree
Tag Heuer: Bird
Telepizza Extra Cheese: Giant Kong
AirWick: Bucket
Pastorini Toy Store: Pilot
WWF Bluefin Tuna overfishing: Panda
English Mastery: Absurd Crosswalk
Colgate Max White One: Guy
Farmers Insurance: Work Injuries
Kawasaki: Skater
Paladar Gastronomy Festival: Exchange 3
Avis: Reunion
Tiger Vacuum Bottle: Snow
Volvic: Plum
Wikipedia: War
Pampaverde: Extra big burger
Fabercastell Truecolours: Eggplant
Stihl: Bush
Save the Rhino: Zebra
Pepsi Diet: Unpimp your body
Duracell: Ship
Getty Images: Underwater
Smart: Pollution
TACA Airlines: Small San Francisco
ANCMA: To be noticed
Canal+: iPhone, Football
Shriram Cement: Athena, Greece
About the Author
Tomas Laurinavicius is a blogger and designer from Lithuania. He’s interested in web design, Photoshop and WordPress design. You can follow him on Twitter @tomaslau. Get in touch with him if you have interesting projects you want to collaborate on.
Some truly excellent ads, although I’d contest that the last one isn’t exactly “smart,” given that it has a quite blatant spelling mistake in one of the only two word in the text. 🙂
great collection!
Very refreshing… Thanks
Advertising at it’s best. Despite the digital revolution, print design will still work
very hard for you.
Tom,
Just wanted to say I really enjoyed reading the 30 Examples of Smart Print Advertisement article, however I just wanted to point out a typo that was overlooked.
Shriram Cement: Athena, Greece
Caption on image reads: Unfotunately since 1987. Maybe Shriram Cement should hire someone to proofread their marketing images 🙂
That’s a pretty major typo on the cement ad.
hahahaha! nice post!
great ideas!
Many of these were never printed nor commissioned by the company they supposedly represent.
Thank you @Kinectronic, @Heather Cosson and @John Sprofera for pointing out this huge spelling mistake. I didn’t notice it. Anyway, I think it’s really smart ad (except the mistake).
I loved this post. Theres a common theme with the photography though – HDR!
Nice mix of animation and photography!
Thanks ! Really inspiring! The creative ads are much more credible for me as they are not that obtrusive and trigger positive emotions.
I see so much web design, its really nice to see some print advertisements once in a while, especially clever ones (Minus the spelling mistake in the last one!). I like the Samsung zoom with the dog and the Air Wick motion sensor. The WWF one is pretty cool too. It’s weird seeing a Tuna with a Panda face, they’ve made them all look friendly so you feel sorry for them too!
Inspirational and spot on – thanks! 🙂
Really nice examples 🙂 I especially liked the iPhone, Football one. Inspirational!
hahahahahah! awesome, Im guilty of the diet!
Perfect good!Thank you!
These ads will give us some good ideas. Nice one.