Storytelling

The Power of Storytelling in Branding

The best writers, speakers, trainers, leaders, teachers tell stories. A brand that is engaging is easier to remember and easier to process than others in the same category. Over time, it manages to establish a connection with potential customers, which directly contributes to a relevance in the market. An emerging brand can evolve into a…

website mistakes

5 Mistakes You Are Not Allowed to Make on Your Website

Your website is your business card in the online environment. As a representative element for your business image, your website needs to look and behave impeccably in the online environment. This is a must if you want your site to bring you results, drive traffic, and ultimately increase conversion rates. In a world where the…

10 Alternative Typefaces to the Ubiquitous Gotham

Gotham has become one of the most ubiquitous typographies of the 21st century. Its versatility and, undoubtedly, its good design makes it useable in many spaces. Even more, since it became the official typography of the campaign that led Obama to become president. However, in the typographic universe, there are hundreds and hundreds of typefaces…

Turkish Airlines

Turkish Airlines Updated its Logo

The national airline of Turkey, which flies to 122 countries around the world, has updated its branding hand in hand with the Imagination studio. Airlines always look for the best design that defines their identity. Therefore, Turkish Airlines has renewed its image, refining its traditional bird symbol and adopting a new wave that seeks to…

Starbucks

Starbucks Will Redesign its Packaging to Fight Against Pollution

The international coffee chain Starbucks will make the change to an eco-friendly packaging design that allows its customers to recycle the packaging of the products. Starbucks makes a change Starbucks sells about 4 billion glasses per year. Each and every one of the drinks offered by the company are distributed through these disposable containers that…

The hottest UX and UI tools you’ll want to check out today

          Companies used to place the highest priority on delivering bug-free software. There’s nothing wrong with that of course. Bug-free software is a worthy goal. The problem is, these same companies neglected to address usability issues. They did that until their software solutions had been placed into service. At this time, resolving usability issues often…

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