Negative space, those empty spaces around and between elements in a design, create a really nice effect in logos when used properly. Today we gathered examples of logos that used this technique in very clever ways. Enjoy!
20 Examples of Clever Negative Space in Logo DesignHenry JonesNovember 2, 20127 Comments14.9k
Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.
Negative space is always very clever 🙂
Negative space logos and design work always blows my mind. So brilliant! I think my favorite is Nine Labs.
I’ve always been a sucker for a clever logo.
Love the ones with the 1’s and the books. Had to look a second time at hidden you!
Nice collection, Henry. The logo of Todd Thiele is very clever. Negative space is always amazing.
nicely played KNIFE!!