Something we hear over an over in the design world is that less is more. Even though using that statement has become a bit cliche, it is true - especially when it comes to logo design. Sometimes designers can get carried away with trying to incorporate too many complicated elements into a logo. It's better to keep things simple and make use of clever negative space and typography. These types of marks are usually far more effective and memorable. To inspire you, here are 20 Examples of Simplistic but Effective Logo Design.
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