20 Examples of Simplistic but Effective Logo Design

By / Aug 6, 2010 / Inspiration
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Something we hear over an over in the design world is that less is more. Even though using that statement has become a bit cliche, it is true – especially when it comes to logo design. Sometimes designers can get carried away with trying to incorporate too many complicated elements into a logo. It’s better to keep things simple and make use of clever negative space and typography. These types of marks are usually far more effective and memorable. To inspire you, here are 20 Examples of Simplistic but Effective Logo Design.

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About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

33 Comments

  1. Lucho Lalev
    August 6, 2010

    A really inspirational collection!

    Reply
  2. Alex W
    August 6, 2010

    These are all quite incredible! The originality is amazing. A lot of times when you see cool-looking logos, they may not necessarily properly depict what they’re trying to represent. However in this case, it’s clear what they all mean. I think my favorites are Xavier Fence, Freedom, PixelFlow and Boy

    Reply
  3. Theo
    August 6, 2010

    Great list of logos, simple and really creative. Favorites… almost everyone of them.

    Reply
  4. Bret Juliano
    August 6, 2010

    Musicpoet and Dailyjazz are my favorites. Great collection.

    Reply
  5. David
    August 6, 2010

    I read the first logo as “1 on One”

    Reply
  6. Jesper
    August 6, 2010

    Don’t know why, but I somehow read the first entry (ONE) as NINE. Must be tired.

    Reply
  7. Eko
    August 6, 2010

    Nice logo design, thanks for the inspiration

    Reply
  8. Erick Guerrero
    August 6, 2010

    Really awesome logos!

    Reply
  9. Zach
    August 6, 2010

    Nice collection, but I don’t think that word means what you think it means.

    http://dictionary.reference.com/browse/simplistic

    Reply
  10. Harrison
    August 7, 2010

    FYI: don’t confuse simplistic with simple.

    Reply
    • Tim
      September 24, 2010

      To echo Zach and Harrison there is a big difference between being ‘childlike’ and ‘childish’.

      Referring to something as ‘simple’ can be, and often is, a compliment while ‘simplistic’ simply cannot be.

      Reply
  11. Glenn Van Bogaert
    August 7, 2010

    Great post! The logos are simple, but you can directly say what they mean. My favourites? All of them :-)

    Reply
  12. Alex
    August 7, 2010

    Great logos. I like everyone of them.

    Reply
  13. BebopDesigner
    August 8, 2010

    Brilliant collection! Simplicity says the most. Love Music Poet, Business Airlines and Oak Brothers.

    Thanks for sharing

    Reply
  14. Website Designer Florida
    August 8, 2010

    Really a nice set of logo’s that any new company/ business can draw inspiration off of when looking to create new logo. My personal favorites are One and Media Labs.

    Reply
  15. Kevin Airgid
    August 9, 2010

    Excellent pics. One of the biggest problems is trying to keep things very simple yet express a lot within those confines. I had this issue when I was designing my own logo recently. Designers that just do logos all day are truly Gods as far as I am concerned. Very, very hard work.

    Reply
  16. Web design portfolio
    August 10, 2010

    these logos are awesome. I love the oak brothers one!

    Reply
  17. Ben
    August 11, 2010

    Love the simple but effective designs!

    Reply
  18. Logo From Dreams
    August 11, 2010

    Great collection of logos, thanks for including LFD as a source.

    Reply
  19. Victoria Blount
    August 12, 2010

    I like the simplistic and clever logo designs above, some utilize the positive and negative space to manipulate the logo design.

    Reply
  20. Logo ontwerp
    August 12, 2010

    I love these minimalistic logo’s. Some are very good in my oppinion. Feel like emergancy road service doesnt fit this list to well though. Anyway great list.

    Reply
  21. Iza van Geelen
    August 20, 2010

    Most people don’t know how complicated great simple design is. Fabulous!

    Reply
  22. Ivan Tsankov
    August 24, 2010

    Every single logo here deserves a medal or something :D.

    Impressive and clean!

    Reply
  23. Carmel K
    August 26, 2010

    I read the 1st logo as “One Line” – is there any consensus?
    Great inspiration…simple but deep!

    Reply
  24. andrew
    August 27, 2010

    Great logos, though the majority are self-initiated by designers rather than being for actual existing companies.

    Reply
  25. Craig
    August 29, 2010

    Really good logo designs, all great and I really enjoyed freedom

    Reply
  26. Jeff Jones
    September 9, 2010

    Really awesome logos! Cheers

    Reply
  27. Lisa Thomason
    September 11, 2010

    Lovely logos, amazing collection! LT

    Reply
  28. Amanda
    September 14, 2010

    Wow! Beautiful logo compilation, Lovely share, cannot pick a favourite!

    Reply
  29. Audee Velasco
    September 28, 2010

    awesome post.. some of the logo makes you think before you get it.. :)

    Reply
  30. Sean Farrell
    October 17, 2010

    Thanks for the include! Really appreciate it! Some nice logos up there for sure.

    Reply
  31. Abhimanyu
    February 18, 2011

    Oh, nice collection there, Henry. I shared some tips on Effective Logo Design on my blog..
    http://talenttutorials.com/design/logo/effective-logo-design/

    You might wanna check it out!

    Reply
  32. nikiixcandy
    May 9, 2012

    i like the jazz one. it’s really cute. i also really like the news rocket one. that one was awesome.

    Reply

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