20 Logos with Clever Negative Space
If you’re not familiar with the concept of negative space, it’s the empty space around and between the main elements in a design. In logo design, it’s common practice to use negative space to form shapes that help convey the meaning of the logo. Since our eyes tend to focus on the positive space, sometimes these “hidden shapes” go unnoticed at first glance. That’s why sometimes you have to look a little bit closer to get the full meaning. So for your inspiration, here are 20 Logos with Clever Negative Space.
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30 comments
Angelee
December 10, 2010clever indeed.. go Gecko!
designerdon
December 10, 2010This the type of work that drew me to this field. I love it!The Jupiter Riding Club wins!
Jrutlanddesign
December 10, 2010great post, negative space can be used so cleverly, check this one I came across http://www.euanmackenzie.com/hanuet-wine-logo-design-france/
Robin
December 10, 2010Surely Project x construction is inspired by FedEx – a really clever use of negative space to communicate exactly what FedEx does.
Adam
December 10, 2010I think the classic example of negative space is the FedEx logo
DTX Studios
December 10, 2010Very creative logos! Good work.
Haarsma
December 10, 2010Some are really clever indeed! Nice post.
binocle
December 10, 2010Very nice list.
The “black cat” is brilliant. You see it, then don’t, then see it again, very nice solution.
Thomas
December 13, 2010Pretty crazy seeing them there, they’ve got an office – and are possibly based – in our building!
Bart
December 10, 2010“Black cat” and “Lighthouse” are really clever and nicely executed. Great list!
rod rodriguez
December 10, 2010I’m a humongous fan of clever logo’s the “black dog” get’s my vote in this compilation as well as the the “instituto de las artesanias”… cheers, thanks for posting!
Alan
December 10, 2010I concur
Chris - logo designer
December 10, 2010You have some great logo examples here, very inspiring. Some designs work better than others, particularly Zeleni Gaj, Mojito and Royal Theatre.
Project X is a poor copy of the ultimate negative space logo – FedEx.
WebCatch Web Design
December 10, 2010I love these kind of logos, they create emotional reactions; oohs and ahhs, with a couple of chuckles thrown in too.. Great inspiration.
Ron
December 10, 2010What about the FedEx logo? One of the oldest in the book!
brickum
December 10, 2010I absolutely love the creativity and shear ingenuity that the artist invests in masterpieces like the ones here.
Ernie G
December 10, 2010Then there’s the negative space arrow in the FedEx logo.
Mary
December 10, 2010Jupiter Riding Club and Black Cat are pretty fabulous.
Svet
December 10, 2010One vote for Jupiter… two for B CAT!
nicholasdaigle
December 10, 2010Google Husk Restaurant Charleston, SC. They have another great one.
woreman
December 11, 2010pretty strong marks. Gotta love hidden ideas.
raybak
December 11, 2010ProjectX logo and the negative space in it looks so familiar with Fedex logo.
Arshad Cini
December 11, 2010Black cat is amazing
thanks
Johan
December 11, 2010Clever indeed, and very inspiring
web design hull
December 12, 2010Some great logos here, very inspiring… My personal favourites are Black Cat and Mojito.
Warren Jerzyszek
December 13, 2010Great collection – I really love the Jupiter logo and the bird love logo, the use of negative space is very creative and clever! I love these type of posts because I always leave feeling inspired to push my logo designs that step further. Being able to add this type of dimension to branding really helps add personality which in my opinion is what every logo should have. Thanks for sharing.
Coswyn
December 15, 2010These are the kinds of logos that would stand out above the rest in their own showcases, so it’s tough to pick the best of the ‘best of the best’.
Two do stand out for their exceptional balance of creativity, composition and simplicity (which means retention): Blue Mountain Electric and Mojito. Well done to their creators.
Gustav Damons
January 19, 2011Awesome… great work, alot of thought put into these. Love It
igraczech
February 19, 2011Completely missing FedEx.
deFharo
August 24, 2011Awesome collection of logos, thank you. Very inspiring.