20 Logos with Clever Negative Space

By / Dec 10, 2010 / Inspiration
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If you’re not familiar with the concept of negative space, it’s the empty space around and between the main elements in a design. In logo design, it’s common practice to use negative space to form shapes that help convey the meaning of the logo. Since our eyes tend to focus on the positive space, sometimes these “hidden shapes” go unnoticed at first glance. That’s why sometimes you have to look a little bit closer to get the full meaning. So for your inspiration, here are 20 Logos with Clever Negative Space.

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About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

30 Comments

  1. Angelee
    December 10, 2010

    clever indeed.. go Gecko!

    Reply
  2. designerdon
    December 10, 2010

    This the type of work that drew me to this field. I love it!The Jupiter Riding Club wins!

    Reply
  3. Jrutlanddesign
    December 10, 2010

    great post, negative space can be used so cleverly, check this one I came across http://www.euanmackenzie.com/hanuet-wine-logo-design-france/

    Reply
  4. Robin
    December 10, 2010

    Surely Project x construction is inspired by FedEx – a really clever use of negative space to communicate exactly what FedEx does.

    Reply
  5. Adam
    December 10, 2010

    I think the classic example of negative space is the FedEx logo

    Reply
  6. DTX Studios
    December 10, 2010

    Very creative logos! Good work.

    Reply
  7. Haarsma
    December 10, 2010

    Some are really clever indeed! Nice post.

    Reply
  8. binocle
    December 10, 2010

    Very nice list.

    The “black cat” is brilliant. You see it, then don’t, then see it again, very nice solution.

    Reply
    • Thomas
      December 13, 2010

      Pretty crazy seeing them there, they’ve got an office – and are possibly based – in our building!

      Reply
  9. Bart
    December 10, 2010

    “Black cat” and “Lighthouse” are really clever and nicely executed. Great list!

    Reply
  10. rod rodriguez
    December 10, 2010

    I’m a humongous fan of clever logo’s the “black dog” get’s my vote in this compilation as well as the the “instituto de las artesanias”… cheers, thanks for posting!

    Reply
    • Alan
      December 10, 2010

      I concur

      Reply
  11. Chris – logo designer
    December 10, 2010

    You have some great logo examples here, very inspiring. Some designs work better than others, particularly Zeleni Gaj, Mojito and Royal Theatre.

    Project X is a poor copy of the ultimate negative space logo – FedEx.

    Reply
  12. WebCatch Web Design
    December 10, 2010

    I love these kind of logos, they create emotional reactions; oohs and ahhs, with a couple of chuckles thrown in too.. Great inspiration.

    Reply
  13. Ron
    December 10, 2010

    What about the FedEx logo? One of the oldest in the book!

    Reply
  14. brickum
    December 10, 2010

    I absolutely love the creativity and shear ingenuity that the artist invests in masterpieces like the ones here.

    Reply
  15. Ernie G
    December 10, 2010

    Then there’s the negative space arrow in the FedEx logo.

    Reply
  16. Mary
    December 10, 2010

    Jupiter Riding Club and Black Cat are pretty fabulous.

    Reply
  17. Svet
    December 10, 2010

    One vote for Jupiter… two for B CAT!

    Reply
  18. nicholasdaigle
    December 10, 2010

    Google Husk Restaurant Charleston, SC. They have another great one.

    Reply
  19. woreman
    December 11, 2010

    pretty strong marks. Gotta love hidden ideas.

    Reply
  20. raybak
    December 11, 2010

    ProjectX logo and the negative space in it looks so familiar with Fedex logo.

    Reply
  21. Arshad Cini
    December 11, 2010

    Black cat is amazing

    thanks

    Reply
  22. Johan
    December 11, 2010

    Clever indeed, and very inspiring :)

    Reply
  23. web design hull
    December 12, 2010

    Some great logos here, very inspiring… My personal favourites are Black Cat and Mojito.

    Reply
  24. Warren Jerzyszek
    December 13, 2010

    Great collection – I really love the Jupiter logo and the bird love logo, the use of negative space is very creative and clever! I love these type of posts because I always leave feeling inspired to push my logo designs that step further. Being able to add this type of dimension to branding really helps add personality which in my opinion is what every logo should have. Thanks for sharing.

    Reply
  25. Coswyn
    December 15, 2010

    These are the kinds of logos that would stand out above the rest in their own showcases, so it’s tough to pick the best of the ‘best of the best’.

    Two do stand out for their exceptional balance of creativity, composition and simplicity (which means retention): Blue Mountain Electric and Mojito. Well done to their creators.

    Reply
  26. Gustav Damons
    January 19, 2011

    Awesome… great work, alot of thought put into these. Love It

    Reply
  27. igraczech
    February 19, 2011

    Completely missing FedEx.

    Reply
  28. deFharo
    August 24, 2011

    Awesome collection of logos, thank you. Very inspiring.

    Reply

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