April 15, 2021

20 Logos with Clever Negative Space

If you’re not familiar with the concept of negative space, it’s the empty space around and between the main elements in a design. In logo design, it’s common practice to use negative space to form shapes that help convey the meaning of the logo. Since our eyes tend to focus on the positive space, sometimes these “hidden shapes” go unnoticed at first glance. That’s why sometimes you have to look a little bit closer to get the full meaning. So for your inspiration, here are 20 Logos with Clever Negative Space.

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Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

30 Comments

  1. Robin Reply

    Surely Project x construction is inspired by FedEx – a really clever use of negative space to communicate exactly what FedEx does.

  2. rod rodriguez Reply

    I’m a humongous fan of clever logo’s the “black dog” get’s my vote in this compilation as well as the the “instituto de las artesanias”… cheers, thanks for posting!

  3. Chris - logo designer Reply

    You have some great logo examples here, very inspiring. Some designs work better than others, particularly Zeleni Gaj, Mojito and Royal Theatre.

    Project X is a poor copy of the ultimate negative space logo – FedEx.

  4. Warren Jerzyszek Reply

    Great collection – I really love the Jupiter logo and the bird love logo, the use of negative space is very creative and clever! I love these type of posts because I always leave feeling inspired to push my logo designs that step further. Being able to add this type of dimension to branding really helps add personality which in my opinion is what every logo should have. Thanks for sharing.

  5. Coswyn Reply

    These are the kinds of logos that would stand out above the rest in their own showcases, so it’s tough to pick the best of the ‘best of the best’.

    Two do stand out for their exceptional balance of creativity, composition and simplicity (which means retention): Blue Mountain Electric and Mojito. Well done to their creators.

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