If you’re not familiar with the concept of negative space, it’s the empty space around and between the main elements in a design. In logo design, it’s common practice to use negative space to form shapes that help convey the meaning of the logo. Since our eyes tend to focus on the positive space, sometimes these “hidden shapes” go unnoticed at first glance. That’s why sometimes you have to look a little bit closer to get the full meaning. So for your inspiration, here are 20 Logos with Clever Negative Space.
20 Logos with Clever Negative SpaceHenry JonesDecember 10, 201030 Comments05.4k
Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.
clever indeed.. go Gecko!
This the type of work that drew me to this field. I love it!The Jupiter Riding Club wins!
great post, negative space can be used so cleverly, check this one I came across http://www.euanmackenzie.com/hanuet-wine-logo-design-france/
Surely Project x construction is inspired by FedEx – a really clever use of negative space to communicate exactly what FedEx does.
I think the classic example of negative space is the FedEx logo
Very creative logos! Good work.
Some are really clever indeed! Nice post.
Very nice list.
The “black cat” is brilliant. You see it, then don’t, then see it again, very nice solution.
Pretty crazy seeing them there, they’ve got an office – and are possibly based – in our building!
“Black cat” and “Lighthouse” are really clever and nicely executed. Great list!
I’m a humongous fan of clever logo’s the “black dog” get’s my vote in this compilation as well as the the “instituto de las artesanias”… cheers, thanks for posting!
You have some great logo examples here, very inspiring. Some designs work better than others, particularly Zeleni Gaj, Mojito and Royal Theatre.
Project X is a poor copy of the ultimate negative space logo – FedEx.
I love these kind of logos, they create emotional reactions; oohs and ahhs, with a couple of chuckles thrown in too.. Great inspiration.
What about the FedEx logo? One of the oldest in the book!
I absolutely love the creativity and shear ingenuity that the artist invests in masterpieces like the ones here.
Then there’s the negative space arrow in the FedEx logo.
Jupiter Riding Club and Black Cat are pretty fabulous.
One vote for Jupiter… two for B CAT!
Google Husk Restaurant Charleston, SC. They have another great one.
pretty strong marks. Gotta love hidden ideas.
ProjectX logo and the negative space in it looks so familiar with Fedex logo.
Black cat is amazing
Clever indeed, and very inspiring 🙂
Some great logos here, very inspiring… My personal favourites are Black Cat and Mojito.
Great collection – I really love the Jupiter logo and the bird love logo, the use of negative space is very creative and clever! I love these type of posts because I always leave feeling inspired to push my logo designs that step further. Being able to add this type of dimension to branding really helps add personality which in my opinion is what every logo should have. Thanks for sharing.
These are the kinds of logos that would stand out above the rest in their own showcases, so it’s tough to pick the best of the ‘best of the best’.
Two do stand out for their exceptional balance of creativity, composition and simplicity (which means retention): Blue Mountain Electric and Mojito. Well done to their creators.
Awesome… great work, alot of thought put into these. Love It
Completely missing FedEx.
Awesome collection of logos, thank you. Very inspiring.