A Showcase of Clever Negative Space in Logo Design

By / Dec 8, 2009 / Inspiration
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Negative space is the space around and between the main objects in a design. This space often goes unnoticed, unless a creative designer is able to turn the negative space into a key element of the design. Logo designers often use negative space in a way that it becomes just as important as the positive space in conveying the meaning of the logo. Here is a showcase of logos that all possess creative use of negative space.

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About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

38 Comments

  1. Mark Marshall
    December 8, 2009

    And how about the Granddaddy of them all – the Fedex Logo?

    Reply
    • You.Got.TB.Joking
      December 10, 2009

      And exactly how the fedex logo uses negative space??? I think you didn’t get what negative space is…
      http://upload.wikimedia.org/wikipedia/en/thumb/9/93/FedEx_Corporation_logo.svg/300px-FedEx_Corporation_logo.svg.png

      Reply
      • You.Got.TB.Joking
        December 10, 2009

        …so subtle… I just kick myself…

        Reply
      • Henry
        December 10, 2009

        Notice the arrow between the “e” and “x”.

        Reply
    • Jason Sims
      December 26, 2009

      Yes, we all know about the FedEx arrow. That one has been done to death; I’m quite glad it wasn’t included in this gallery.

      The designs shown here are fantastic!

      Reply
  2. theComplex
    December 8, 2009

    Superb examples!

    Reply
  3. Michelle
    December 8, 2009

    really nice examples, thanks

    Reply
  4. Kevin
    December 8, 2009

    I love the creativity that went into this logos. Great list!

    Reply
  5. frederick
    December 8, 2009

    G R E A T article

    Reply
  6. designfollow
    December 8, 2009

    this a great collection, thank you.

    Reply
  7. Matt
    December 8, 2009

    Would somebody explain “ft” to me? I don’t quite get why it’s so clever. All the others look very clever, though.

    Reply
    • Charlie
      December 8, 2009

      fit

      The negative space forms the i between the f and t

      Reply
    • George
      December 8, 2009

      It’s “fit”

      see it now? :)

      Reply
    • Jiah
      December 9, 2009

      ft=fit

      We just did a negative space logo.

      http://www.mediadrink.com/simington.php

      roots=treeline behind farm.

      Reply
    • Matt
      December 9, 2009

      Oh, ok, thanks guys. I was looking for a foot.

      Reply
  8. Dan
    December 8, 2009

    Yeah, the FedEx logo pretty much blew my mind the first time I “saw it”

    Reply
    • You.Got.TB.Joking
      December 10, 2009

      Well it has the egg on spoon thing anything else… just kidding…

      Reply
  9. Pete
    December 8, 2009

    Do not forget the Big Ten Conference logo, which conveys the fact that 11 teams are members.

    Reply
  10. web design gold coast
    December 8, 2009

    Love the Hospice one! Fedex goes without saying.

    Reply
  11. Matt
    December 8, 2009

    I love negative space. It makes me feel tingly inside for some reason.

    Reply
  12. eleganttemplates
    December 9, 2009

    good creative stuff. can get inspirations in designing logos.

    thanks

    Reply
  13. Chotrul
    December 9, 2009

    Really like all these … thanks for sharing them. Sometimes list type posts are quite mixed in content …. these are very nice indeed.

    I’ve always loved the use of negative space to convey ideas ….

    Reply
  14. Martin
    December 9, 2009

    Another nice example: Netherlands liquor stores chain Gall&Gall http://www.gall.nl

    Reply
  15. Sandy
    December 9, 2009

    Superd compilation of negative spaced logo designs.. Keep more gud posts coming :)

    Reply
  16. Mondo Print
    December 9, 2009

    Thanks for sharing. Awesome!

    Reply
  17. Jannis Gerlinger
    December 9, 2009

    absolutly fantastic ideas! Very nice

    Reply
  18. Selvam
    December 9, 2009

    cool idea…thanks

    Reply
  19. Travis Ulrich
    December 9, 2009

    Could I humbly submit my logo? :)

    http://logopond.com/gallery/detail/84619#ksim_84619

    Reply
  20. Matt Propst
    December 9, 2009

    Great examples! These logos are truly art.

    Reply
  21. Amy
    December 10, 2009

    Nice post it helps me a lot…thanks for sharing.

    Reply
  22. Shay Howe
    December 10, 2009

    Initially when I saw this post I though, really yet another negative space post? However to my dismay this post brought new examples to the table. Thank you!

    Reply
  23. Levi Gideon
    December 12, 2009

    Here’s another great one:
    http://bit.ly/8cD1RI

    Reply
    • Jason Sims
      December 26, 2009

      Don’t know about “great”. That one is pretty weak, IMO.

      Reply
  24. Freewallpapersbox
    January 13, 2010

    I always love negative spaces in logos!

    Reply
  25. Hyder
    January 14, 2010

    The pendulum logo just blew me away. Awesomely simple and creative. I notice a lot of these logos have names that lend them selves to creative combination i.e. martini + house. I’m working on a logo for an organization that has a long clunky name and I’m struggling to get something really representative of the organization but at the same time is really cool and creative.

    Reply
  26. Jake Pucan
    April 14, 2010

    Cool! I appreciate it

    Reply
  27. Toby
    August 2, 2010

    Awesome logos. But who designed them!
    We’d be keen to hire someone to give us a logo like these.

    Reply
  28. Darkened Soul
    August 12, 2010

    Great stuff indeed, one of the better selections i have seen online.

    Reply

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