A Showcase of Clever Negative Space in Logo Design
Negative space is the space around and between the main objects in a design. This space often goes unnoticed, unless a creative designer is able to turn the negative space into a key element of the design. Logo designers often use negative space in a way that it becomes just as important as the positive space in conveying the meaning of the logo. Here is a showcase of logos that all possess creative use of negative space.
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38 comments
Mark Marshall
December 8, 2009And how about the Granddaddy of them all – the Fedex Logo?
You.Got.TB.Joking
December 10, 2009And exactly how the fedex logo uses negative space??? I think you didn’t get what negative space is…
http://upload.wikimedia.org/wikipedia/en/thumb/9/93/FedEx_Corporation_logo.svg/300px-FedEx_Corporation_logo.svg.png
You.Got.TB.Joking
December 10, 2009…so subtle… I just kick myself…
Henry
December 10, 2009Notice the arrow between the “e” and “x”.
Jason Sims
December 26, 2009Yes, we all know about the FedEx arrow. That one has been done to death; I’m quite glad it wasn’t included in this gallery.
The designs shown here are fantastic!
theComplex
December 8, 2009Superb examples!
Michelle
December 8, 2009really nice examples, thanks
Kevin
December 8, 2009I love the creativity that went into this logos. Great list!
frederick
December 8, 2009G R E A T article
designfollow
December 8, 2009this a great collection, thank you.
Matt
December 8, 2009Would somebody explain “ft” to me? I don’t quite get why it’s so clever. All the others look very clever, though.
Charlie
December 8, 2009fit
The negative space forms the i between the f and t
George
December 8, 2009It’s “fit”
see it now?
Jiah
December 9, 2009ft=fit
We just did a negative space logo.
http://www.mediadrink.com/simington.php
roots=treeline behind farm.
Matt
December 9, 2009Oh, ok, thanks guys. I was looking for a foot.
Dan
December 8, 2009Yeah, the FedEx logo pretty much blew my mind the first time I “saw it”
You.Got.TB.Joking
December 10, 2009Well it has the egg on spoon thing anything else… just kidding…
Pete
December 8, 2009Do not forget the Big Ten Conference logo, which conveys the fact that 11 teams are members.
web design gold coast
December 8, 2009Love the Hospice one! Fedex goes without saying.
Matt
December 8, 2009I love negative space. It makes me feel tingly inside for some reason.
eleganttemplates
December 9, 2009good creative stuff. can get inspirations in designing logos.
thanks
Chotrul
December 9, 2009Really like all these … thanks for sharing them. Sometimes list type posts are quite mixed in content …. these are very nice indeed.
I’ve always loved the use of negative space to convey ideas ….
Martin
December 9, 2009Another nice example: Netherlands liquor stores chain Gall&Gall http://www.gall.nl
Sandy
December 9, 2009Superd compilation of negative spaced logo designs.. Keep more gud posts coming
Mondo Print
December 9, 2009Thanks for sharing. Awesome!
Jannis Gerlinger
December 9, 2009absolutly fantastic ideas! Very nice
Selvam
December 9, 2009cool idea…thanks
Travis Ulrich
December 9, 2009Could I humbly submit my logo?
http://logopond.com/gallery/detail/84619#ksim_84619
Matt Propst
December 9, 2009Great examples! These logos are truly art.
Amy
December 10, 2009Nice post it helps me a lot…thanks for sharing.
Shay Howe
December 10, 2009Initially when I saw this post I though, really yet another negative space post? However to my dismay this post brought new examples to the table. Thank you!
Levi Gideon
December 12, 2009Here’s another great one:
http://bit.ly/8cD1RI
Jason Sims
December 26, 2009Don’t know about “great”. That one is pretty weak, IMO.
Freewallpapersbox
January 13, 2010I always love negative spaces in logos!
Hyder
January 14, 2010The pendulum logo just blew me away. Awesomely simple and creative. I notice a lot of these logos have names that lend them selves to creative combination i.e. martini + house. I’m working on a logo for an organization that has a long clunky name and I’m struggling to get something really representative of the organization but at the same time is really cool and creative.
Jake Pucan
April 14, 2010Cool! I appreciate it
Toby
August 2, 2010Awesome logos. But who designed them!
We’d be keen to hire someone to give us a logo like these.
Darkened Soul
August 12, 2010Great stuff indeed, one of the better selections i have seen online.