A Showcase of Clever Negative Space in Logo Design
Negative space is the space around and between the main objects in a design. This space often goes unnoticed, unless a creative designer is able to turn the negative space into a key element of the design. Logo designers often use negative space in a way that it becomes just as important as the positive space in conveying the meaning of the logo. Here is a showcase of logos that all possess creative use of negative space.
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Dec 8, 2009
And how about the Granddaddy of them all – the Fedex Logo?
Dec 10, 2009
And exactly how the fedex logo uses negative space??? I think you didn’t get what negative space is…
http://upload.wikimedia.org/wikipedia/en/thumb/9/93/FedEx_Corporation_logo.svg/300px-FedEx_Corporation_logo.svg.png
Dec 10, 2009
…so subtle… I just kick myself…
Dec 10, 2009
Notice the arrow between the “e” and “x”.
Dec 26, 2009
Yes, we all know about the FedEx arrow. That one has been done to death; I’m quite glad it wasn’t included in this gallery.
The designs shown here are fantastic!
Dec 8, 2009
Superb examples!
Dec 8, 2009
really nice examples, thanks
Dec 8, 2009
I love the creativity that went into this logos. Great list!
Dec 8, 2009
G R E A T article
Dec 8, 2009
this a great collection, thank you.
Dec 8, 2009
Would somebody explain “ft” to me? I don’t quite get why it’s so clever. All the others look very clever, though.
Dec 8, 2009
fit
The negative space forms the i between the f and t
Dec 8, 2009
It’s “fit”
see it now?
Dec 9, 2009
ft=fit
We just did a negative space logo.
http://www.mediadrink.com/simington.php
roots=treeline behind farm.
Dec 9, 2009
Oh, ok, thanks guys. I was looking for a foot.
Dec 8, 2009
Yeah, the FedEx logo pretty much blew my mind the first time I “saw it”
Dec 10, 2009
Well it has the egg on spoon thing anything else… just kidding…
Dec 8, 2009
Do not forget the Big Ten Conference logo, which conveys the fact that 11 teams are members.
Dec 8, 2009
Love the Hospice one! Fedex goes without saying.
Dec 8, 2009
I love negative space. It makes me feel tingly inside for some reason.
Dec 9, 2009
good creative stuff. can get inspirations in designing logos.
thanks
Dec 9, 2009
Really like all these … thanks for sharing them. Sometimes list type posts are quite mixed in content …. these are very nice indeed.
I’ve always loved the use of negative space to convey ideas ….
Dec 9, 2009
Another nice example: Netherlands liquor stores chain Gall&Gall http://www.gall.nl
Dec 9, 2009
Superd compilation of negative spaced logo designs.. Keep more gud posts coming
Dec 9, 2009
Thanks for sharing. Awesome!
Dec 9, 2009
absolutly fantastic ideas! Very nice
Dec 9, 2009
cool idea…thanks
Dec 9, 2009
Could I humbly submit my logo?
http://logopond.com/gallery/detail/84619#ksim_84619
Dec 9, 2009
Great examples! These logos are truly art.
Dec 10, 2009
Nice post it helps me a lot…thanks for sharing.
Dec 10, 2009
Initially when I saw this post I though, really yet another negative space post? However to my dismay this post brought new examples to the table. Thank you!
Dec 12, 2009
Here’s another great one:
http://bit.ly/8cD1RI
Dec 26, 2009
Don’t know about “great”. That one is pretty weak, IMO.
Jan 13, 2010
I always love negative spaces in logos!
Jan 14, 2010
The pendulum logo just blew me away. Awesomely simple and creative. I notice a lot of these logos have names that lend them selves to creative combination i.e. martini + house. I’m working on a logo for an organization that has a long clunky name and I’m struggling to get something really representative of the organization but at the same time is really cool and creative.