Negative space is the space around and between the main objects in a design. This space often goes unnoticed, unless a creative designer is able to turn the negative space into a key element of the design. Logo designers often use negative space in a way that it becomes just as important as the positive space in conveying the meaning of the logo. Here is a showcase of logos that all possess creative use of negative space.
A Showcase of Clever Negative Space in Logo DesignHenry JonesDecember 8, 200938 Comments04.3k
Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.
And how about the Granddaddy of them all – the Fedex Logo?
And exactly how the fedex logo uses negative space??? I think you didn’t get what negative space is…
…so subtle… I just kick myself…
Notice the arrow between the “e” and “x”.
Yes, we all know about the FedEx arrow. That one has been done to death; I’m quite glad it wasn’t included in this gallery.
The designs shown here are fantastic!
really nice examples, thanks
I love the creativity that went into this logos. Great list!
G R E A T article
this a great collection, thank you.
Would somebody explain “ft” to me? I don’t quite get why it’s so clever. All the others look very clever, though.
The negative space forms the i between the f and t
see it now? 🙂
We just did a negative space logo.
roots=treeline behind farm.
Oh, ok, thanks guys. I was looking for a foot.
Yeah, the FedEx logo pretty much blew my mind the first time I “saw it”
Well it has the egg on spoon thing anything else… just kidding…
Do not forget the Big Ten Conference logo, which conveys the fact that 11 teams are members.
Love the Hospice one! Fedex goes without saying.
I love negative space. It makes me feel tingly inside for some reason.
good creative stuff. can get inspirations in designing logos.
Really like all these … thanks for sharing them. Sometimes list type posts are quite mixed in content …. these are very nice indeed.
I’ve always loved the use of negative space to convey ideas ….
Another nice example: Netherlands liquor stores chain Gall&Gall http://www.gall.nl
Superd compilation of negative spaced logo designs.. Keep more gud posts coming 🙂
Thanks for sharing. Awesome!
absolutly fantastic ideas! Very nice
Could I humbly submit my logo? 🙂
Great examples! These logos are truly art.
Nice post it helps me a lot…thanks for sharing.
Initially when I saw this post I though, really yet another negative space post? However to my dismay this post brought new examples to the table. Thank you!
Here’s another great one:
Don’t know about “great”. That one is pretty weak, IMO.
I always love negative spaces in logos!
The pendulum logo just blew me away. Awesomely simple and creative. I notice a lot of these logos have names that lend them selves to creative combination i.e. martini + house. I’m working on a logo for an organization that has a long clunky name and I’m struggling to get something really representative of the organization but at the same time is really cool and creative.
Cool! I appreciate it
Awesome logos. But who designed them!
We’d be keen to hire someone to give us a logo like these.
Great stuff indeed, one of the better selections i have seen online.