Creative, Beautiful & Thoughtfully Designed Landing Pages

By / Nov 20, 2013 / Inspiration
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As the saying goes, you only have one chance to make a first impression. This is a lesson that’s vitally important to remember when you’re a startup and you’re working on your landing page. The vast majority of landing pages out there have a few key goals – to inform visitors about the product, to build excitement for that product and to have a clear next step, such as finding out more, signing up or buying the service.

But of course, it isn’t as simple as that. A well laid out design will help to communicate those elements more effectively, while a more visually appealing site design can help to add some professionalism, which can reflect positively on the product itself. Even if the product itself looks and works perfectly, if the landing page that promotes it looks wrong, then there’s a good chance that it won’t convince as many visitors and many people could find it off-putting.

I wanted to bring together a collection of some of my favourite landing page designs. Each of these examples blends great design, with a clear call-to-action and enough copy to build excitement and interest. I’d love to know which of these you find best, and if you know of any others that deserve to make the list – be sure to tell us about them in the comments.

Chartbeat

Creative, Beautiful & Thoughtfully Designed Landing Pages

Chartbeat is a real time analytics product that helps website owners see where traffic comes from and what visitors are doing as it happens. Their landing page is stunningly designed and makes use of interesting copy, all presented using parallax scrolling and clever animations.

Instapaper

Creative, Beautiful & Thoughtfully Designed Landing Pages

Instapaper is an app that allows you to save websites to read later. The design of the landing page mirrors that of the app itself – it’s clean, easy to read and makes use of minimalism and white-space to declutter, and present only the information you need to see.

Coin

Creative, Beautiful & Thoughtfully Designed Landing Pages

Coin is a new startup that promises to do away with credit cards and store cards, by using an electronic card that can store all of them. Their landing page focuses on their promotional video to help describe the idea, but also uses a variety of animations tied to the scroll function in order to help present the product in an innovative and easy to understand way.

Harvest

Creative, Beautiful & Thoughtfully Designed Landing Pages

Harvest is a time tracking tool designed for businesses and freelancers. Their landing page features a breakdown of the functions of the tool, nicely separated with white-space to create a clean, calm effect. The copy has been kept informative yet short, so it’s easy to digest and the page helps to show off the interface of the product beautifully.

Squarespace Apps

Creative, Beautiful & Thoughtfully Designed Landing Pages

Squarespace – the website publishing platform – have released a suite of mobile apps designed to make blogging, publishing and analysing your Squarespace site easier. The landing page for their mobile apps is simple, uncluttered and clear, and they’ve put a ton of focus into the visual aesthetic and design of the marketing page itself.

Simple

Creative, Beautiful & Thoughtfully Designed Landing Pages

Simple aims to replace your bank by offering a Visa card that hooks into it’s software. It helps to track what you spend your money on, helps you to save and offers a wide variety of software-based features. The landing page for the service helps to show off the benefits clearly and concisely and helps to keep a minimalist aesthetic while still providing a lot of information.

Plentific

Creative, Beautiful & Thoughtfully Designed Landing Pages

Plentific helps people looking to buy a home by offering a variety of advice, tips and financial tools. The landing page uses big, bold imagery to draw you in, but scrolling down reveals a wealth of information – all presented beautifully.

Thinglist

Creative, Beautiful & Thoughtfully Designed Landing Pages

Thinglist is an interesting take on a to-do list, by instead being a “want to-do” list. Designed by the team at Elepath, Thinglist’s landing page is fairly minimalist, but has a bright, colourful visual style that contrasts nicely with the dark background.

Amp

Creative, Beautiful & Thoughtfully Designed Landing Pages

Amp is a tool that helps musicians create websites for themselves, no coding necessary. It’s rare to find a landing page that’s entirely in black and white, but Amp has pulled it off – the result is a clean, elegant and simple design that looks fantastic.

Readymag

Creative, Beautiful & Thoughtfully Designed Landing Pages

Readymag is a drag-and-drop website creator that makes it easier to create microsites and online magazines. The landing page makes use of a flat design aesthetic along with big, bold typography and a varied colour palette.

Droplr

Creative, Beautiful & Thoughtfully Designed Landing Pages

Droplr is a file sharing tool designed for businesses, much like Dropbox, to help make it easy and secure to store and share files across an entire company. Their landing page makes an interesting use of illustration to subtly add a bit of personality.

Exposure

Creative, Beautiful & Thoughtfully Designed Landing Pages

Exposure, also from the Elepath team, is a tool for photographers to help show off their work in the style of a blog post, so that all their photos work together to tell a story. The landing page for the product uses plenty of white-space to separate each element, and is clean, minimalist and elegant.

Sketch

Creative, Beautiful & Thoughtfully Designed Landing Pages

Sketch is a vector graphics tool that many designers are leaving Photoshop and Illustrator for. It’s landing page is slightly more cluttered than the examples above, but they’ve taken each benefit to using their software and have gone through it in detail along with examples, resulting in a thorough yet beautiful marketing site.

AppDock

Creative, Beautiful & Thoughtfully Designed Landing Pages

AppDock is a yet-to-be-released App marketplace, built with developers in mind. The landing page has a very distinct and quirky style with the use of illustration. It’s unusual elements like this in a landing page that can help to make it memorable.

Marquee

Creative, Beautiful & Thoughtfully Designed Landing Pages

Marquee is a publishing platform designed for artists, writers and bloggers to help make it easier to get their content live. The landing page uses a beautiful, flat style and launches straight into a fast loading product demo, which is instantly engaging and interesting.

Which of these landing pages do you like best? Do you know of any other marketing page designs that you think deserve an honorable mention? We’d love to hear your thoughts in the comments.

About the Author

Dan writes for The Handpicked Collection, who specialize in creative gifts for men. When he’s not at work, he enjoys studying graphic, print and web design.

15 Comments

  1. Adil Meo
    November 20, 2013

    nice collection !!! keep up working like this :-)

    Reply
  2. James george
    November 20, 2013

    Wow! What an awesome collection, Dan! What do you think about carefully created landing pages like these, versus optimized and highly tested ready-made landing pages like the ones you get from a company like Leadpages?

    Reply
  3. Steve
    November 20, 2013

    Cool collection as usual, I really like your stuff and love reading the blog, You guys really dig into every post content.

    These are the one of the best landing pages inspirational, great work done by the authors.

    Reply
  4. Jake
    November 20, 2013

    Dan, great post! We always try to persuade our clients to use a clean, simple design. Too much verbiage, images, nav items can clutter up a design in no time. Another contender that deserves to be on the list is stripe.com

    Reply
  5. Buddyweb
    November 21, 2013

    Very nice collection Dan ! Sketch incredible. someone has already used sketch? I like reading this blog, thank you Dan for this other good post.

    Reply
  6. Matthew Jacobs
    November 21, 2013

    I liked the simplicity of the landing page for Instapaper so much, it inspired me to research the app and I’ve just purchased it for Android!

    Reply
  7. Unola
    November 21, 2013

    Came in looking for landing page ideas and left looking at Sketch. Thanks for the info :)

    Reply
  8. Matthew Harvey
    November 22, 2013

    Amazing collection Dan ! keep it up:)

    Reply
  9. Rodney
    November 22, 2013

    The best landing pages are always simple yet unique and pleasing to the eyes. This is a nice compilation. I always think that moz.com’s landing page is great!

    Reply
  10. SteveD
    November 23, 2013

    Thanks for the article and examples. Nice looking instead of beautiful.

    “Sketch is a vector graphics tool that many designers are leaving Photoshop and Illustrator for.” Really? How refreshing if this is really true. Too bad it is just for Mac. I’ll stick with Inkscape thank you.

    Reply
  11. Sweetmag
    November 24, 2013

    instapaper’s landing page looks awesome!

    Reply
  12. Edge Design – Design Agency
    November 25, 2013

    Great list of landing pages i really like AMP, nice modern design.

    Reply
  13. Diane
    December 8, 2013

    Wow amazing collections. I do believe that first impression last. So it is very important that the landing page of the website should be remarkable to make a good impression.

    Reply
  14. Mrinal
    January 25, 2014

    Great collection of creative, beautiful and thoughtful landing page design. Now a day landing page is a best platform to promote your website along with effective traffic and leads.

    Reply
  15. KrisB
    February 24, 2014

    Great article, currently re-designing the landing page for my work’s website and this has come in handy for a bit of the ole inspiration :-)

    Reply

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