Why You Must Learn To Optimize a Minimalist Landing Page

By / Mar 26, 2014 / Tips
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As the famous saying goes: “Less is more.” The cluttered look is out. Simplicity is in, providing elegance and producing a type of zen experience for the user, along with a chance for businesses to spotlight key points and elements. But how much is too much for today’s landing page? Let’s take a look at how businesses can marry clean and simple design with an effective landing page that still delivers.

Keep it Simple

As tempting as it is to post every piece of minutia about your product or service, this plan tends to backfire. People normally shut down after experiencing information overload, which is why the new Zen trend of simplicity is so popular. You need to engage your customer within seconds of landing on the page, and a ton of text packed between a mash of graphics won’t do it. Instead, you need to put a micro-focus on your produce or service’s strongest points. And you can do this in a few simple steps:

Why You Must Learn To Optimize a Minimalist Landing Page

1) Know your visitors

This may be online sales conversion 101, but not all businesses follow this basic rule. It all comes down to analyzing metrics, properly using and integrating social media (see past posts for more tips!), and then optimizing your landing page-not to mention your
entire site-to speak to your visitors, anticipate their needs and engage them.

2) Balance your elements

Don’t fear white space. Instead, use it to help you distribute and balance your text and images more effectively. Even-spacing between your elements will present a page that’s calming to your visitor’s eye. A calm atmosphere leads to a trusting atmosphere, which will hold your visitors’ attention-and then they’ll actually start to focus on your main elements.

Why You Must Learn To Optimize a Minimalist Landing Page

3) Capitalize on all your elements

Don’t rely on thick blocks of text to drive home all your selling points. Use a few bullets to make strong points that count. Infographics are a popular element that marriages images and text, which saves space and keeps things clean. A picture can also speak a thousand words, and videos always create powerful, engaging content.

4) Deliver a relevant and consistent message

Of course, you need to present persuasive, relevant and engaging content on your landing page and provide a clear call to action. Just like a salesman, your landing page has to be convincing. Use all your elements to drive home your message. You can lead in a customer with a few powerful illustrations/graphics and fully engage him with an information-packed video and a few lines of effective text. Be relevant and consistent, and your customers will get the message without having to wade through a lot of unneeded clutter to find it.

Why You Must Learn To Optimize a Minimalist Landing Page

Creating a minimalist landing page really isn’t a challenge. Keep it simple. Incorporate all the mentioned elements-but use them sparingly and make each one count-and you’ll have all the pieces you need to create a great landing page that sells.

About the Author

Jared Chelf is the founder of Coulee Creative, an award winning web design agency with a passion for helping their clients grow. Follow Coulee Creative on Twitter, like them on Facebook or check out their blog for more tips.

4 Comments

  1. Wendelle
    March 26, 2014

    I’m a big fan of minimalistic design. With the right amount of space, good layout and direct approach for the message you want to convey, you’ll earn more leads in no time.

    Reply
  2. Agency Fusion
    March 26, 2014

    More designers need to read this article. :) I’m a huge fan of minimalist design as well. I get a headache from all the overly designed stuff out there. Thank you for sharing your thoughts. If we remember to incorporate certain considerations like the ones you discussed, less is truly more.

    Reply
  3. Pawas Gupta
    March 27, 2014

    Hi Jared,

    Simple and elegant web designs are the way to go. I recently switched to a simplistic wordpress template on one of my website and the bounce rate dropped by 15%. I will now star focusing more on visitors journey rather than advertising my company information to him.

    Reply
  4. Design Turnpike
    March 27, 2014

    So much to say in so little space! This is an area I need to work on for my redesign. I am not afraid of white space from a design perspective, but sometimes fall into the trap of thinking everything that can be said about my artwork must be.

    Reply

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