Best Free Website Analytics Tools

By / Jul 30, 2009 / Tools
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Web designers are often website owners. If you fall into this category, you have probably already realized the importance of knowing and understanding who is coming to your site and what they are doing while they’re there. Whether you are running a blog or an e-commerce site, this information is vital. That’s why it’s key to have a good set of tools providing you with website analytics. There are lots of tools out there, all with different features and different prices. In this post, I’m showing you the best free analytics tools available.

Clicky

Clicky

Clicky prides itself on providing real time analytics. The UI is very clean and functional, and there is also a dedicated iPhone version.

Google Analytics

Google Analytics

Google Analytics is probably the most popular free analytics tool available. One of my favorite features is it’s custom reporting.

Reinvigorate

Reinvigorate

Reinvigorate also provides real-time stat tracking and can alert you when a visitor performs a particular action on your site. It also features heat map technology that lets you see where visitors are clicking.

Piwik

Piwik

Piwik is open source and is built with PHP and MySQL. To use it, you have to install it on your own server, which is a simple process and only takes about 5 minutes.

Yahoo! Web Analytics

Yahoo! Web Analytics

Yahoo! Web Analytics is a free full featured enterprise analytics solution with powerful and flexible dashboards, segmentation tools, and campaign management features.

WordPress.com Stats

WordPress.com Stats

If your site runs on WordPress and your not crazy about being overwhelmed with too many features, then WordPress.com Stats might be right for you.

Woopra

Woopra

Woopra claims to be the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. Judging by the quality of it’s user interface, they might be right.

FireStats

FireStats

FireStats doesn’t feature a lot of fancy graphs and charts, but some may find this refreshing.

GoingUp

GoingUp

With an AJAX-rich interface, GoingUp! combines powerful web-analytics with top notch SEO tools.

Mint

Mint

Okay, Mint isn’t exactly free. However, for only a flat fee of $30 dollars and considering all of it’s features, it might as well be free.

Blog Tracker

Blog Tracker

Blog Tracker is a light weight analytics tool for blogs.

About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

78 Comments

  1. Sankar
    July 30, 2009

    Where is statcounter? Isn’t it a Good analytic tool?

    Thanks
    Sankar

    Reply
  2. Zach Krasner
    July 30, 2009

    Very useful!

    Reply
  3. M Lequick
    July 30, 2009

    For quick visual diagnosis, Crazy Egg offers nifty “heat” maps: http://crazyegg.com/

    Reply
  4. Nikola Ovcharski
    July 30, 2009

    Awesome, thank you

    Reply
  5. Ramiro Riox – rariox
    July 30, 2009

    Incredible, awesome tools, thanks for sharing info. Greetings!

    Reply
  6. KPinomics Web Analytics Blogs
    July 30, 2009

    There is a more comprehensive list of all web analytics tools at http://kpinomics.com/directory/companies/

    Reply
  7. Dan Grossman
    July 30, 2009

    You’re missing http://www.w3counter.com

    Reply
  8. Jack
    July 30, 2009

    Statcounter and w3counter are just “stats”. These are analytics. Big difference.

    Reply
  9. Hobbsy
    July 30, 2009

    As Sankar mentioned above, I would also like to recommend:

    Statcounter
    http://www.statcounter.com/

    Reply
  10. Mirko
    July 30, 2009

    Good article, but I’d love to get some recommendations about each, what are the specific functionalities. For example why should I pay for Mint when I’m using Google Analytics?

    Reply
  11. Raven Matt
    July 30, 2009

    Excellent list. You might want to differentiate the difference between logfile analysis vs. page tagging analysis

    Google analytics is page tagging where mint uses logfiles.

    More info: http://en.wikipedia.org/wiki/Web_analytics

    Reply
  12. Edgar Leijs
    July 30, 2009

    Good list to try different systems…

    It’s quite nice that there are more iPhone / smartphone apps available… Checking your stats on the fly!

    Reply
  13. Downloader
    July 30, 2009

    Clicky is somewhat similar to PMetrics.

    Reply
  14. Dipali
    July 31, 2009

    really awesome list. I would like to recommended for inclusion of Stat counter. and please eliminate Yahoo web analytics tools,as its not free tool.

    Reply
  15. Mark D’Onofrio
    July 31, 2009

    I would recommend also http://www.koego.com, which suites well for bloggers and has integration with Twitter too.

    Reply
  16. rodolfo
    July 31, 2009

    Thanks for the great list of websites analytics, will be of great help :D

    Reply
  17. Hirvesh
    July 31, 2009

    Hey! Nice post! You might also want to check out: http://codefusionlab.blogspot.com/2009/06/45-excellent-website.html

    Reply
  18. gNcWebmaster
    July 31, 2009

    Hi there is good list thanks.. Best of woopra..

    Reply
  19. Rob
    July 31, 2009

    Always good to know of a few options. I’m a big fan of G’s.

    Reply
  20. Sam
    August 1, 2009

    Great article, thanks for sharing this useful collection, I have always used Google Analytics, people have recommended Woopra to me, so I might check that out. I’ve had clients in the past who have used statcounter too and I would recommend you check that out.

    Reply
  21. Kaplang
    August 1, 2009

    really good list of stat resources :) thanks

    Reply
  22. Roddy
    August 1, 2009

    Nice list.
    I use http://www.statcounter.com and http://www.dacounter.com

    Reply
  23. joão
    August 2, 2009

    Quite useful. Thanks :)

    Reply
  24. Dror Zaifman
    August 2, 2009

    I tend to stick with Google Analytics for two reasons. One it does the same thing that very expensive software does for free while not costing anything.
    Reason number two is because I was introduced to it early on and stock with it since them.
    Although I worked with other analytics software, I just find Google’s software easiest to use and more user friendly.

    Reply
  25. Peter
    August 5, 2009

    I would just like to acho what Dror said above, Analytics was introduced to me when I was starting out and I have just stuck with it since. On another note, there is a great Analytics app for the iphone (called Analytics) you should check out.

    Reply
  26. Joe
    August 6, 2009

    Very good information. Thank you

    Reply
  27. Web Designing Company
    August 8, 2009

    Nice sharing of tools really very helpful…

    Reply
  28. Doc4
    August 9, 2009

    We have been using Woopra and Google Analytics. Both have noticeably different opinions on day to day stats often varying greatly. If anyone has insight into this we would be interested to hear it.

    Reply
  29. David Hagdahl
    August 9, 2009

    Thanks for sharing. I like Google ANalytics, but it’s not realtime. Maybe I will give Clicky a try.

    Reply
  30. Malte Blättermann
    August 9, 2009

    Hello,

    nice Article! I always used google Analytics, but there seem to be some good alternatives…

    Cheers Malte

    Reply
  31. erk
    August 9, 2009

    thank you for this infos

    Reply
  32. Carl
    August 9, 2009

    Interesting list but unfortunately, once you’ve chosen an analytics tool, it is hard to switch and lose all the history… Therefore, I’ll probably continue using Google Analytics.

    Reply
  33. James
    August 10, 2009

    Mint should never be on this list… not free and no better than some of the other great products you listed above either.

    Reply
  34. Gavin
    August 11, 2009

    These are some great free analytics tools man.
    Thanks and keep up the good work.

    Reply
  35. web analytics
    August 15, 2009

    This is a good list of free apps, but what about putting together a similar list for paid ones? I like my current solution, so for me that comparison would be helpful.

    Reply
  36. Bruno Lima
    August 17, 2009

    Hi! Really cool blog, please visite my webpage to at http://www.4createwebsite.com. For Create Website. Thanks! Bruno

    Reply
  37. Wayan Parmana
    August 18, 2009

    hat a great article..i need this one to improve my skill

    Reply
  38. Zeeshan
    August 21, 2009

    great thanks
    yahoo sucks like always

    Reply
  39. brian fidler
    August 21, 2009

    While I love Google Analytics, the dark secret behind it and any other hosted analytics solution is that you don’t own the data, they do.

    Piwik is very easy to install, i’ve never used Mint but alwasy kept up with it. I think having a solution, paid or not, that you maintain on your server and where you own the data is the most important aspect.

    The Twitter analytics in Clicky is pretty intriguing as well, but it probably could be integrated into Piwik with a little effort.

    Reply
  40. Pay As You Go Websites
    August 29, 2009

    Google Analytics has always been my usual choice for when I want more than just AWSTATS, but I didn’t know that they own the data – that’s a revelation to me. Can anyone confirm if its the same with Mint – or do you own the data as you’re paying for the service?

    Reply
  41. Alex
    September 7, 2009

    Wow, great!! BTW: I love your site’s design

    Reply
  42. hannes
    September 8, 2009

    YMA:

    “Yahoo! Web Analytics is currently offered for free to all Yahoo! Small Business Merchant Standard, Merchant Professional and Store merchants, and all Advertisers that are supported by a Yahoo! Account Manager.

    Unfortunately, if you do not meet the above criteria you are not currently eligible for Yahoo! Web Analytics.”

    uhm, yeah its free, its a pitty nobody other than people who pay yahoo are allowed to use it but hey… its ‘free’ and btw. will Reinvigorates (closed) Beta Phase ever end? Nobody knows ;)

    Reply
  43. Ian Bugeja
    September 14, 2009

    I suggest Apache Logs Viewer. It’s a free windows application that allows you to view and analyze apache log files.

    You can generate some good reports (bar/pie charts) and also compute some interesting statistics.

    http://www.apacheviewer.com

    Reply
  44. encapsul
    September 17, 2009

    Great list. I would also mention http://www.overstat.com which is a 100% Flash solution with real-time stats also.

    Reply
  45. Internet Marketing Consultant
    September 30, 2009

    Great list of tools. We love woopra, works great.

    Reply
  46. Alex
    October 12, 2009

    Nice post! Try this position, rank and website uptime monitoring service – http://monitor.mazecore.com

    Reply
  47. Andy Answers
    October 12, 2009

    Thanks for sharing. I will try Woopra, I already attempted to register at http://www.reinvigorate.net but it seems to be an error on their page and sending new applications doesn’t work.

    Reply
  48. devi iriawan mulyono
    October 13, 2009

    I get a lot of valuable information from your article. thanks

    Reply
  49. Claudio
    October 15, 2009

    Can I run two web analytics in only one site?

    Reply
    • Mystik Creation
      September 23, 2013

      Yes Claudio you can run two or more web analytic for a single website.

      Reply
  50. Infiniti Magazine
    December 7, 2009

    Great list, someone should come up with an ultimate features list we can submit to all these analytics companies. All of them lack in something or the other!

    Reply
  51. Paula
    January 18, 2010

    Tasty Comment Tannu. Well done.

    Reply
  52. emsairmailtracking
    February 9, 2010

    I want to use Piwik to trace my website emsairmailtracking.com

    Reply
  53. Michael P.
    March 12, 2010

    Is the a limit on how long your comments can be? Timed out about 5 times when trying to post a 8 line long comment.

    Reply
  54. Fabian Ahmadi
    March 26, 2010

    Great article on web analytics tools. I’m trying to increase awareness among the legal community that a web analytics tool is a requirement for any professional website. I think the list you’ve provided here is a great starting point for small law firms interested in getting started collecting data on their website. For anyone interested, I recently posted an article about web analytics specifically geared towards the legal community: PPC and SEO: Why Lawyers Need Web Analytics

    Reply
  55. KiH
    March 30, 2010

    Mouse tracking is another cool technology to see how your visitors interact with your website. Check out http://www.picnet.com.au/met because they do this and so much more. They’re also close to releasing a version with Google Analytics data integrated in to the system.

    Reply
  56. iceman
    April 13, 2010

    Is that any tools no need to install script?

    Reply
  57. Henrik
    April 27, 2010

    Allow me to suggest another new tool.

    UserReport.com is a free analytics service that generates detailed statistics about the demographic profile of visitors to a website. The product is targeted towards webmasters and contains a free survey-tool as well as a free feedback-forum called CrowdIntelligence.

    Reply
  58. Ted Thompson
    April 30, 2010

    Thanks for the list, will have to check some of these out.

    Reply
  59. Joel Kirkpatrick
    June 7, 2010

    GoingUp is not functional.
    They have no end user support.
    They have no knowledge base.
    They have no community forum.
    They do not answer user queries.
    Data can ‘go stale’ and there is no fix for that event.
    These flaws are more than a year old and have not been addressed by GoingUP.

    Get Clicky. They only allow one site per free trial version, you must purchase an upgrade to add any websites to track.

    Google Analytics, currently stalled, with no information forthcoming about why data is not being collected or reported. Newly added sites show they detect the codes, and waiting on data, but it does not show and the site does not issue any reports.
    This flaw happens with GA about one per year, and it can last more than a month. Just look into the complaints about ‘no data’ and you will find many.

    Reply
  60. Icann
    June 8, 2010

    Newly added sites show they detect the codes, and waiting on data, but it does not show and the site does not issue any reports.

    Reply
  61. Tattoo Paper
    July 2, 2010

    Thank you so much for the informative post. For reasons I cannot figure out, Google Analytics has stopped working for me. I have a dialog with a Google employee on their forum but this has not gotten anywhere. Your information will help me take the blindfolds off again as I jump to another analytics tool.

    Reply
  62. Copenhagenpictures
    July 31, 2010

    Tanxxxxx for this article. Clicky is the service to choose for me :-) Keep up the good work.

    Dan

    Reply
  63. Innercenter
    August 15, 2010

    I have switched to Site Meter from GA.. good riddance!!

    Reply
  64. vuitton
    August 16, 2010

    I have a dialog with a Google employee on their forum but this has not gotten anywhere. Your information will help me take the blindfolds off again as I jump to another analytics to

    Reply
  65. Matt Thomas
    August 19, 2010

    I like just using my server stats.. but statcounter is quite good as well and hidden. Thanks for the great site.

    Reply
  66. Tad Dishmon
    September 27, 2010

    What? I dont know about that! you got anything to support it?

    Reply
  67. Paul T
    October 16, 2010

    Which of the analytic tools would you choose over all the others? Ok…. I have 75 sites and climbing right now. Without going into each and every site, is there a way for me to add analytics to each of these sites?

    Reply
    • S Rahul Bose
      March 5, 2012

      If you meant, without altering any code in your site at all. No, its not possible.

      I guess you dont want to add the tracking code in each page of each of the 75 sites. Guess you would be having some kind of include code that goes into all pages.

      May be you could have one include page in one of your 75 sites, and each site include this single page.

      Google analytics is quite customizable. Try it.

      Reply
  68. Ether
    October 19, 2010

    In my opinion a combination of Google Analytics and Mint is the perfect solution. GA for in-depth stats and Mint for real time traffic observation.

    Reply
  69. declan sullivan
    October 29, 2010

    GoingUp is not functional.
    They have no end user support.
    They have no knowledge base.
    They have no community forum.
    They do not answer user queries.
    Data can ‘go stale’ and there is no fix for that event.
    These flaws are more than a year old and have not been addressed by GoingUP.

    Get Clicky. They only allow one site per free trial version, you must purchase an upgrade to add any websites to track.

    Google Analytics, currently stalled, with no information forthcoming about why data is not being collected or reported. Newly added sites show they detect the codes, and waiting on data, but it does not show and the site does not issue any reports.
    This flaw happens with GA about one per year, and it can last more than a month. Just look into the complaints about ‘no data’ and you will find many.

    Reply
    • dcecatiello
      November 3, 2010

      Reading an older book on web analytics. Your opinion on AWStats and ClickTrack? What I’m seeing is that you still need a combination of analytics tools to get complete information.

      Reply
  70. Petya Miteva
    November 17, 2010

    Hey guys, I actually work for a company which develops our own web analytics solution. The thing is, it all started out with my boss trying to get the most relevant data about his campaigns (it was a matter of life and death) but no tool was good enough. That’s why he got together with a friend and they came up with what is now called Lytiks. We’re trying to incorporate what makes the most sense for any SMB owner or marketer. And of course, I use it myself to track our own traffic. For example, right now I’m going to give you a link with a tag on it, so I can see if anyone clicked on it by segmenting it out ;)

    Check it out if you’re curious (it’s also free): http://bit.ly/bKRnZy

    Also, we love responding to people’s questions, so shoot us an email if you prefer!

    Reply
  71. Paul T
    November 26, 2010

    Happy Thanksgiving!!!

    Reply
  72. ali
    March 6, 2011

    Thank you for the list. What about awstats or webalizer? Are these tools categorized under another name as Website Analytics Tools?

    Reply
  73. laser training alberta
    May 23, 2011

    I would put my money on goingup… really a nice service… used it and found its service very satisfactory.

    Reply
  74. Natalie
    January 16, 2012

    Article unfortunately does not cover GoSquared.com at all, which is probably the best tool out there with its easy to understand design, live chat, campaign tracking and all of the features the other platforms have…

    Reply
  75. Easy Social Media
    January 17, 2012

    I’ve only ever used Google Analytics, and I think I would be very unlikely to stray from this as obviously they have billions of dollars development at their disposal whereas the others are much smaller scale. Still worth knowing whats out there though!

    Reply

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