October 12, 2024

Best Free Website Analytics Tools

Web designers are often website owners. If you fall into this category, you have probably already realized the importance of knowing and understanding who is coming to your site and what they are doing while they’re there. Whether you are running a blog or an e-commerce site, this information is vital. That’s why it’s key to have a good set of tools providing you with website analytics. There are lots of tools out there, all with different features and different prices. In this post, I’m showing you the best free analytics tools available.

Clicky

Clicky

Clicky prides itself on providing real time analytics. The UI is very clean and functional, and there is also a dedicated iPhone version.

Google Analytics

Google Analytics

Google Analytics is probably the most popular free analytics tool available. One of my favorite features is it’s custom reporting.

Reinvigorate

Reinvigorate

Reinvigorate also provides real-time stat tracking and can alert you when a visitor performs a particular action on your site. It also features heat map technology that lets you see where visitors are clicking.

Piwik

Piwik

Piwik is open source and is built with PHP and MySQL. To use it, you have to install it on your own server, which is a simple process and only takes about 5 minutes.

Yahoo! Web Analytics

Yahoo! Web Analytics

Yahoo! Web Analytics is a free full featured enterprise analytics solution with powerful and flexible dashboards, segmentation tools, and campaign management features.

WordPress.com Stats

WordPress.com Stats

If your site runs on WordPress and your not crazy about being overwhelmed with too many features, then WordPress.com Stats might be right for you.

Woopra

Woopra

Woopra claims to be the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. Judging by the quality of it’s user interface, they might be right.

FireStats

FireStats

FireStats doesn’t feature a lot of fancy graphs and charts, but some may find this refreshing.

GoingUp

GoingUp

With an AJAX-rich interface, GoingUp! combines powerful web-analytics with top notch SEO tools.

Mint

Mint

Okay, Mint isn’t exactly free. However, for only a flat fee of $30 dollars and considering all of it’s features, it might as well be free.

Blog Tracker

Blog Tracker

Blog Tracker is a light weight analytics tool for blogs.

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Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

78 Comments

  1. Mirko Reply

    Good article, but I’d love to get some recommendations about each, what are the specific functionalities. For example why should I pay for Mint when I’m using Google Analytics?

  2. Dipali Reply

    really awesome list. I would like to recommended for inclusion of Stat counter. and please eliminate Yahoo web analytics tools,as its not free tool.

  3. Sam Reply

    Great article, thanks for sharing this useful collection, I have always used Google Analytics, people have recommended Woopra to me, so I might check that out. I’ve had clients in the past who have used statcounter too and I would recommend you check that out.

  4. Dror Zaifman Reply

    I tend to stick with Google Analytics for two reasons. One it does the same thing that very expensive software does for free while not costing anything.
    Reason number two is because I was introduced to it early on and stock with it since them.
    Although I worked with other analytics software, I just find Google’s software easiest to use and more user friendly.

  5. Peter Reply

    I would just like to acho what Dror said above, Analytics was introduced to me when I was starting out and I have just stuck with it since. On another note, there is a great Analytics app for the iphone (called Analytics) you should check out.

  6. Doc4 Reply

    We have been using Woopra and Google Analytics. Both have noticeably different opinions on day to day stats often varying greatly. If anyone has insight into this we would be interested to hear it.

  7. Malte Blättermann Reply

    Hello,

    nice Article! I always used google Analytics, but there seem to be some good alternatives…

    Cheers Malte

  8. Carl Reply

    Interesting list but unfortunately, once you’ve chosen an analytics tool, it is hard to switch and lose all the history… Therefore, I’ll probably continue using Google Analytics.

  9. brian fidler Reply

    While I love Google Analytics, the dark secret behind it and any other hosted analytics solution is that you don’t own the data, they do.

    Piwik is very easy to install, i’ve never used Mint but alwasy kept up with it. I think having a solution, paid or not, that you maintain on your server and where you own the data is the most important aspect.

    The Twitter analytics in Clicky is pretty intriguing as well, but it probably could be integrated into Piwik with a little effort.

  10. Pay As You Go Websites Reply

    Google Analytics has always been my usual choice for when I want more than just AWSTATS, but I didn’t know that they own the data – that’s a revelation to me. Can anyone confirm if its the same with Mint – or do you own the data as you’re paying for the service?

  11. hannes Reply

    YMA:

    “Yahoo! Web Analytics is currently offered for free to all Yahoo! Small Business Merchant Standard, Merchant Professional and Store merchants, and all Advertisers that are supported by a Yahoo! Account Manager.

    Unfortunately, if you do not meet the above criteria you are not currently eligible for Yahoo! Web Analytics.”

    uhm, yeah its free, its a pitty nobody other than people who pay yahoo are allowed to use it but hey… its ‘free’ and btw. will Reinvigorates (closed) Beta Phase ever end? Nobody knows 😉

  12. Paula