20 Logos with Clever Negative Space

By / Dec 10, 2010 / Inspiration

If you’re not familiar with the concept of negative space, it’s the empty space around and between the main elements in a design. In logo design, it’s common practice to use negative space to form shapes that help convey the meaning of the logo. Since our eyes tend to focus on the positive space, sometimes these “hidden shapes” go unnoticed at first glance. That’s why sometimes you have to look a little bit closer to get the full meaning. So for your inspiration, here are 20 Logos with Clever Negative Space.

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About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

  • http://iamautocomplete.com Angelee

    clever indeed.. go Gecko!

  • http://trueindeed.me designerdon

    This the type of work that drew me to this field. I love it!The Jupiter Riding Club wins!

  • http://jrutlanddesign.co.uk Jrutlanddesign

    great post, negative space can be used so cleverly, check this one I came across http://www.euanmackenzie.com/hanuet-wine-logo-design-france/

  • Robin

    Surely Project x construction is inspired by FedEx – a really clever use of negative space to communicate exactly what FedEx does.

  • http://www.deaconsworld.org.uk Adam

    I think the classic example of negative space is the FedEx logo

  • http://www.dtx.in/ DTX Studios

    Very creative logos! Good work.

  • http://www.haarsma-media.nl Haarsma

    Some are really clever indeed! Nice post.

  • http://www.binocle.ch binocle

    Very nice list.

    The “black cat” is brilliant. You see it, then don’t, then see it again, very nice solution.

    • http://phpkent.org Thomas

      Pretty crazy seeing them there, they’ve got an office – and are possibly based – in our building!

  • http://www.tagaliciousapp.com Bart

    “Black cat” and “Lighthouse” are really clever and nicely executed. Great list!

  • http://prodigalconcepts.com/ rod rodriguez

    I’m a humongous fan of clever logo’s the “black dog” get’s my vote in this compilation as well as the the “instituto de las artesanias”… cheers, thanks for posting!

    • http://www.vimeo.com/skatevideos Alan

      I concur

  • http://www.thefount.com Chris – logo designer

    You have some great logo examples here, very inspiring. Some designs work better than others, particularly Zeleni Gaj, Mojito and Royal Theatre.

    Project X is a poor copy of the ultimate negative space logo – FedEx.

  • http://www.webcatch.co.uk WebCatch Web Design

    I love these kind of logos, they create emotional reactions; oohs and ahhs, with a couple of chuckles thrown in too.. Great inspiration.

  • Ron

    What about the FedEx logo? One of the oldest in the book!

  • http://twitter.com/brickum brickum

    I absolutely love the creativity and shear ingenuity that the artist invests in masterpieces like the ones here.

  • Ernie G

    Then there’s the negative space arrow in the FedEx logo.

  • Mary

    Jupiter Riding Club and Black Cat are pretty fabulous.

  • http://fontfabric.com/ Svet

    One vote for Jupiter… two for B CAT!

  • http://twitter.com/nicholasdaigle nicholasdaigle

    Google Husk Restaurant Charleston, SC. They have another great one.

  • http://www.woreman.com woreman

    pretty strong marks. Gotta love hidden ideas.

  • http://www.webdesign2day.com raybak

    ProjectX logo and the negative space in it looks so familiar with Fedex logo.

  • http://www.designbeep.com Arshad Cini

    Black cat is amazing


  • http://www.johanfahlgren.se/ Johan

    Clever indeed, and very inspiring :)

  • http://www.buzz-website.co.uk web design hull

    Some great logos here, very inspiring… My personal favourites are Black Cat and Mojito.

  • http://www.crearedesign.co.uk Warren Jerzyszek

    Great collection – I really love the Jupiter logo and the bird love logo, the use of negative space is very creative and clever! I love these type of posts because I always leave feeling inspired to push my logo designs that step further. Being able to add this type of dimension to branding really helps add personality which in my opinion is what every logo should have. Thanks for sharing.

  • http://coswyn.com Coswyn

    These are the kinds of logos that would stand out above the rest in their own showcases, so it’s tough to pick the best of the ‘best of the best’.

    Two do stand out for their exceptional balance of creativity, composition and simplicity (which means retention): Blue Mountain Electric and Mojito. Well done to their creators.

  • Gustav Damons

    Awesome… great work, alot of thought put into these. Love It

  • igraczech

    Completely missing FedEx.

  • http://defharo.com deFharo

    Awesome collection of logos, thank you. Very inspiring.