A Showcase of Clever Negative Space in Logo Design

By / Dec 8, 2009 / Inspiration

Negative space is the space around and between the main objects in a design. This space often goes unnoticed, unless a creative designer is able to turn the negative space into a key element of the design. Logo designers often use negative space in a way that it becomes just as important as the positive space in conveying the meaning of the logo. Here is a showcase of logos that all possess creative use of negative space.

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About the Author

Henry Jones is a web developer, designer, and entrepreneur with over 14 years of experience. He is the founder of WDL and ThemeTrust.

  • http://four.markmarshall.com Mark Marshall

    And how about the Granddaddy of them all – the Fedex Logo?

  • http://www.thecomplexmedia.com/ theComplex

    Superb examples!

  • http://www.kaplang.com/blog Michelle

    really nice examples, thanks

  • http://theroxor.com Kevin

    I love the creativity that went into this logos. Great list!

  • http://www.mamameloconto.com frederick

    G R E A T article

  • http://www.designfollow.com/ designfollow

    this a great collection, thank you.

  • Matt

    Would somebody explain “ft” to me? I don’t quite get why it’s so clever. All the others look very clever, though.

    • Charlie


      The negative space forms the i between the f and t

    • http://Georgegumpert.com George

      It’s “fit”

      see it now? :)

    • http://www.mediadrink.com Jiah


      We just did a negative space logo.


      roots=treeline behind farm.

    • Matt

      Oh, ok, thanks guys. I was looking for a foot.

  • Dan

    Yeah, the FedEx logo pretty much blew my mind the first time I “saw it”

    • You.Got.TB.Joking

      Well it has the egg on spoon thing anything else… just kidding…

  • Pete

    Do not forget the Big Ten Conference logo, which conveys the fact that 11 teams are members.

  • http://www.2creative.com.au web design gold coast

    Love the Hospice one! Fedex goes without saying.

  • http://matthewlyle.com Matt

    I love negative space. It makes me feel tingly inside for some reason.

  • http://www.eleganttemplates.com eleganttemplates

    good creative stuff. can get inspirations in designing logos.


  • http://www.chotrul.com Chotrul

    Really like all these … thanks for sharing them. Sometimes list type posts are quite mixed in content …. these are very nice indeed.

    I’ve always loved the use of negative space to convey ideas ….

  • Martin

    Another nice example: Netherlands liquor stores chain Gall&Gall http://www.gall.nl

  • http://logodesignguru.wordpress.com/ Sandy

    Superd compilation of negative spaced logo designs.. Keep more gud posts coming :)

  • http://www.mondoprint.com Mondo Print

    Thanks for sharing. Awesome!

  • http://www.jannis-gerlinger.de Jannis Gerlinger

    absolutly fantastic ideas! Very nice

  • http://www.itsselvam Selvam

    cool idea…thanks

  • http://www.ulrichdesign.ca Travis Ulrich
  • http://www.propstm.net Matt Propst

    Great examples! These logos are truly art.

  • http://www.webmediabuilder.com Amy

    Nice post it helps me a lot…thanks for sharing.

  • http://www.shayhowe.com Shay Howe

    Initially when I saw this post I though, really yet another negative space post? However to my dismay this post brought new examples to the table. Thank you!

  • Levi Gideon

    Here’s another great one:

    • Jason Sims

      Don’t know about “great”. That one is pretty weak, IMO.

  • http://www.freewallpapersbox.com/ Freewallpapersbox

    I always love negative spaces in logos!

  • Hyder

    The pendulum logo just blew me away. Awesomely simple and creative. I notice a lot of these logos have names that lend them selves to creative combination i.e. martini + house. I’m working on a logo for an organization that has a long clunky name and I’m struggling to get something really representative of the organization but at the same time is really cool and creative.

  • Jake Pucan

    Cool! I appreciate it

  • Toby

    Awesome logos. But who designed them!
    We’d be keen to hire someone to give us a logo like these.

  • http://www.psyched.be/wordpress Darkened Soul

    Great stuff indeed, one of the better selections i have seen online.