UI design is a relatively straightforward skillset compared to development. If you know how to make textures and style typography then you can do it for websites, mobile apps, even software. But development is a different subject broken down into many unique areas of study. Web development in particular is quite large but also rewarding…
Website performance is measured via user-related metrics. Load times, access to information, page behavior, all these things affect the user experience. When it comes time to improve these features you’ll get the most benefit from drafting a strategic plan.