Recently I stumbled onto this great 13min clip that covers crucial info about marketing yourself and being the kind of person that creative directors want to hire. I know the title seems really generic, but the content itself is phenomenal – especially for people fresh out of design school. You can stream the video for free right off YouTube.
Some of the key concepts & ideas he mentions are:
- How to Get Hired as a Graphic Designer
- How to Get Graphic Design Clients
- How to Market Yourself Effectively as a Designer in the Current Era
- How to Find Inspiration as a Graphic Designer
- How to Be Successful as a Graphic Designer
I’m not intimately familiar with Roberto Blake or his work, but I have to say this is one seriously helpful video. Whether you’ve gone to college or not these tips ring true for all fields of design including print, illustration, animation, and in some cases even development.
The most important concept to remember is likability. Sell your work but also really try to sell yourself as someone that people want to work with. That’s the secret to getting a 2nd interview callback or building a network of trusted freelance clients.
In truth, all of his tips are essential to the business of design. This is something you won’t always learn in college but will always be a big part of any creative career path.