Category: Tips

mountains

5 Tips to Make Your Website Convert More Visitors

A site that simply looks good and draws an audience isn’t enough. If you’re missing even one vital element for an effective website, you’re missing out on conversions. The good news is that even small changes to your site can pay off in big numbers—and quickly. Here are 5 tips to make your website convert […]

about

5 Things Every Great About Page Needs

Your About page may not seem like a top priority to you, but it should be. Your landing page is important, sure. Your product and service listings? Also a big deal. But if you’re not optimizing your About page, you’re missing out on an opportunity to enhance your online presence, attract more followers and earn […]

lp-cov1

Why You Must Learn To Optimize a Minimalist Landing Page

As the famous saying goes: “Less is more.” The cluttered look is out. Simplicity is in, providing elegance and producing a type of zen experience for the user, along with a chance for businesses to spotlight key points and elements. But how much is too much for today’s landing page? Let’s take a look at […]

bond

The Seven Principles of Conversion-Centered Design

How do people make decisions? The answer to this question requires a great deal of study and may be extremely complex but let’s discuss how they make decisions on the web. Conversion-centered design works hand-in-hand with website copywriting to convert leads to consumers and increase click-through rate. Your goal is to help your customers complete […]

cm.cov1

4 Common Website Mistakes and How to Fix Them

Your website is your most vital online tool. When visitors click on your homepage, it’s often their first opportunity to interact with your brand. If you’re not getting results, you’ve probably made some major—and pretty common—mistakes on your site. Fortunately, it’s often easy to correct such problems. By employing a few simple measures, you can […]

footers

How to Build an Awesome Website Footer

Let me be the one to say it – building a website footer is one of those “by the way” kind of tasks for many designers. It seems easy. It seems negligible. It seems like it can be left to chance. And there is some strong reasoning behind such a point of view.

type

Web Design Typography & Why it IS a Big Deal

For the layman, there’s very little difference between the terms ‘typography’ and ‘font’. The words are often used interchangeably, which is certainly not a big deal since the general populace is only going to be talking about both in the most superficial manner possible. Besides, why unload a bunch of technical definitions on the hapless […]