June 3, 2020

Is Your Web Design SEO Workflow Optimized?


Search engine optimization projects can be very complex, from ​SEO audits​ to content development. Having an optimized strategy on how to approach SEO for web designers not only ensures your design team has clear project direction but also increases client satisfaction. Is your SEO workflow optimized? Here are a few productivity tips to make sure your strategy is fully-optimized.


Make SEO Project Management Visual


This is a very important tip to improve productivity and optimize your SEO workflow. Unfortunately, this is where many SEO and marketing agencies fall short on projects. By having a visual representation of a project, you and your team can see the progression of projects and tasks, as well as what is still to do.

This also helps keep tasks from falling through the cracks, especially since search engine optimization projects are so complex. There are plenty of ways you can approach this. One way is manually, but that can be time consuming. The other is using process documentation software that does the work for you.


Process documentation is a roadmap for your organization—it helps you identify the current state of a process to know how you can improve it. Any task that is done more than once or completed by multiple people needs to be documented.

Develop a Task Workflow for Maximum Productivity


Simply outlining tasks, or sprints within the project backlog is great, but doesn’t necessarily enhance the overall productiveness of your SEO agency. To truly ensure workflow is optimized, you need to develop a workflow for tasks within the project workflow. It is kind of like setting small goals supported by a detailed plan to achieve on big goal down the road.
There are four elements of a task workflow that is highly productive for SEO, or any other project management process. These include, task planning, daily check-ins, review and feedback sessions, and post task analysis to ​improve strategies​.

1.Task Planning

This is the strategizing stage of a task and answers the what and how questions. For example, let’s say one SEO task, or sprint within a client project is to create six location based landing pages to capitalize on local search results. Task planning would consist of the what is needed to accomplish these pages, like location specific keywords, addresses, phone numbers, and content, as well as how to implement these pages.

It is important to keep task planning time efficient, since some tasks don’t need a lot of strategy to get started. In other words, don’t spend an hour strategizing the what and how when it comes to creating a single web page. Utilize your time efficiently.

2. Daily Check-Ins


This is a very important part of increasing project productivity. Essentially, daily check- ins are quick 15 to 20 minute meetings where project anagers, SEO managers, and team members gather to update one another on tasks and the overall pace of the project.


For instance, if you were a project manager, you would huddle your team and find out what each team member has completed from their task list, what they are currently working on, and any issues that need to be resolved. Then you can jot down notes, move the needle on the visual project board, and address issues.


Daily check-ins also give you a clear picture of the entire project in a very short amount of time. This helps ​keep team communication open​, and also allows you to update the client on progress and hiccups moving forward.

3. Review and Feedback Sessions


These sessions are imperative to ensure projects remain mission focused, based on the client business objectives defined by the project manager and SEO manager. By looking at all completed tasks, project managers can evaluate work done and examine it based on meeting client expectations.
If something seems out of place, the project manager can connect with the team and make tweaks on those completed tasks to ensure they are perfect before being closed out. These review and feedback sessions are great for client updates too. You can show clients how the project is progressing and highlight the benefits of each task for the main business aim.

4. Post Task Analysis

Each SEO project is unique, even if you deal with a specific industry niche. This makes post task analysis vital to keeping your SEO workflow optimized on future projects. For example, you and your team may identify a task or sprint that could have been paired with another task for more efficient progress. These sessions generally happen bi- weekly or monthly.
● Main questions to address during the post task analysis include:
● What did we learn from the tasks?
● What issues did we identify?
● How did we solve the problems?
● What areas could we make better?
After the meeting, the project manager and SEO manager can huddle and develop two potential new strategies that can be implemented next time around to increase productivity.


Wrapping Up . . .


Optimizing your web design SEO workflow is essential to growing your client list, as well as retaining existing clients. Using a strategic planning model like the one outlined above can make this happen. Search engine optimization is complex and depending on the size of the project, can be downright overwhelming. Is Your Web Design SEO Workflow Optimized?

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