Tag: marketing

landing pages

How to optimise your landing pages for multi-channel marketing

Building a high-converting landing page isn’t easy. Unfortunately, it’s not any easier when you’re designing a landing page for a multi-channel marketing campaign, with multiple devices, platforms, and points of origin to take into account. But despite all of this complexity, many of the same simple values still apply. Here are a few tips to…

Effective Strategies for Improving Web Content Personalization Personalization of web content is becoming increasingly important for businesses to gain – and maintain – their competitive advantage. Web personalization is key to increasing conversion rates and return rates, as well as boosting retention, time-on-site, and page views, according to a December 2015 VentureBeat study, which noted…

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