Grey Goose has revamped their visual identity and we love it. The redesign was done by London, UK-based Ragged Edge. “We needed a bold statement. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. [The] bespoke type is more contemporary, with just…
The process of changing the image of your business, starting from the logo is called rebranding. This is basically a creative process that can lead to epochal changes (even the name of the company) or only to small chromatic adjustments or the shape of the logo. There are many pros and cons, as well as…
A more and more common mistake, even in areas of specialized activity, is the confusion between “rebranding” and “brand refresh“. Many business owners say they want a “rebranding” for their business when they actually want a new logo or image change. Because I have often encountered this error in my job, I have decided that…
