User Experience (UX) is not a new concept, it has been a working part of some of the greatest and most successful design, especially when it comes to digital design. Weather it be mobile apps, websites, software or anything involving a user’s interaction, the experience should always be taken in mind. In our recent interview with Karen Mcgrane, previous VP and National Lead for UX at Razorfish, we asked how she dealt with companies reluctant to invest in UX Design to which she responded:
“I don’t even try to convince the non-believers. It’s not worth it. Partner with people who already understand why user experience is important and value your work. We don’t have enough skilled UX people to solve the problems of companies that already get it, why waste time trying to convince people?”
-Karen McGrane, UX Designer & Content Strategist
With that in mind, there is an acknowledgement that certain people within organizations could identify a major need to incorporate UX into their process; but don’t necessarily know how to convince others on doing so. This is a tricky situation to be in, it is difficult to imagine the benefits of UX prior to applying UX. The best option is to lead by example. There is no better example than the following stats. Here is a brief on the impressive findings rounded up by Jozef Toth, Senior Designer at Cameron & Wilding. Read the full list of stat on the Invisionapp Blog.
85% of adults think that a company’s mobile website should be as good or better than their desktop website.
Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing.
In 10 years, a $10,000 investment in design-centric companies would have yielded returns 228% greater than the same investment in the S&P.
In an evaluation of 200 small business websites, 70% of them didn’t display clear calls-to-action for anything on their home pages, such as specials, email newsletters, how-to guides, demos, and interactive tools.
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