The Science Behind A/B Testing
If you own a business, there’s always concern that your marketing efforts aren’t reaching their full potential. Of course, great design will sell but having strategies and formulas in place to make sure your hard work is paying off it well worth the time. One of these formulas is A/B testing. A/B Testing, or split testing, has been enacted in the past few years by companies who want their designs to go under experimentation as an approach to their marketing decisions. It’s a simple practice that companies that to maximize their profits. In this article I will uncover the science behind this approach to design decision making, giving you the tools necessary to make decisions on whether you want to incorporate this into your own design process. (more…)