Inspiring Examples of Negative Space in Logo Design

By / Jun 24, 2011 / Inspiration
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Here on WDL we really like negative space and the concept surrounding it, specially when it comes to logos. For those not familiar with the term, negative space is all that empty space around and between elements in a design, it’s the space that some designers use to give a nice and unique touch to things. Using the space around a logo is a clever way to give it a beautiful and elegant look, so instead of adding elements you can use the empty space to strengthen the meaning of the design.

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About the Author

Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Web writer, portuguese/english translator and co founder of @refilmagem & @mentaway Twitter: @gismullr

25 Comments

  1. Anna Green
    June 24, 2011

    When it comes to logo design, negative space is most definitely a positive thing! Great collection of beautiful logos here and they illustrate perfectly your point. Thanks for sharing!

    Reply
  2. Sagar Ranpise
    June 24, 2011

    Awesome Logos!!! Thanks for sharing!!!

    Reply
  3. Evan Skuthorpe
    June 24, 2011

    great collection. my personal favourite would have to be the bull entertainment one.

    Reply
  4. Akhilvishnu
    June 24, 2011

    good collection, i really like negative space in logos

    Reply
  5. JT
    June 24, 2011

    Fantom is the best one, because it’s totally in line with their name and make it really strong! For the other logos, it’s nice but that’s all…

    Reply
    • Dave Hall
      July 1, 2011

      I like the typographic execution of the logo… except for the fact that the concept is based on the word phantom.

      Reply
    • Phil Doughty
      June 25, 2012

      Whole heartedly agree. Only 2 colours so it can be faxed and still be strong & effective

      Reply
  6. greggarrettdesign
    June 24, 2011

    fantastic compilation of logos, love em all..

    Reply
  7. David
    June 24, 2011

    I love the “Mr. White” design. Very professional, but with a meek, approachable feeling too it.

    Reply
  8. R.Gunasekar
    June 24, 2011

    Nice logo collection.

    Reply
  9. Alice
    June 24, 2011

    These logos that play with negative space are amongst the most fun logos out there. I wish I had more opportunities to create logos like these. You’ve got to be really creative to come up with something truly unique and original.

    Reply
  10. ASpikes
    June 24, 2011

    Very interesting collection

    Reply
  11. fipe
    June 24, 2011

    Duck rouge is the best although i quite like the bull entertainment logo.

    Reply
  12. Toronto Web Design Company
    June 24, 2011

    Great list! My personal favorite is 24X7. It is amazing how the artist has achieved the effect!

    Reply
  13. Goncalo Espinha
    June 25, 2011

    Very nice inspirational post! thank you very much

    Reply
  14. Snoggle News
    June 25, 2011

    So inspirational! negative space isn’t something you see very often.. but when it’s used properly it really gives an amazing effect.

    Reply
  15. Almog Shemesh
    June 26, 2011

    great stuff! amazing ideas, negative space in logos is my favourite kind!

    Reply
  16. Floricel @ Starting an Online Business
    June 26, 2011

    Hi Gisele,

    This is a very excellent idea! Well, I didn’t know it’s called “negative space” (for logo designs). And yeah! I like it more. It’s simple, yet it gives more emphasis to the logo itself.

    Way to go WDL! :) Cheers!

    Reply
  17. sidd
    June 26, 2011

    Very nice logos

    Reply
  18. Derek Kimball
    June 27, 2011

    The “Hammer Projects” logo is amazing. The creative use of negative space is apparent right away (at least it was for me).

    Reply
  19. Pragmatic Design
    June 28, 2011

    Negative space is wonderful, thanks for bringing this collection to us.

    Check out the negative space in the “Frozen Solutions” and “Ladder Media” logos on this page: http://www.pragmaticdesign.co.uk/our-work/logo-portfolio/

    Reply
  20. Jahangir
    June 28, 2011

    This is amazing, I mean you don’t have to do anything but just use the logo surrounding space creatively to convey the hidden message, WOW :)

    Reply
  21. inspirationfeed
    July 1, 2011

    Nice logos!

    Reply
  22. Daniel Lim
    October 21, 2011

    Hi Gisele!

    I love collection of inspiring logos like the one you’ve just made. However, unlike those that I’ve seen so many times all over the web, that are more or less reworks & copies of the same article, just varying in order and presentation, I must say that you’ve really amassed a good collection of logos that I’ve not come across.

    Love the way how they’ve all managed to make use of negative space so effectively.

    I think one reason why the logos stand out is because of the way they cleverly utilize the subtle tweaks in fonts that give them that edge and extra snazziness.

    I’m a design and brand identity lover myself. Once again, great collection! You made me smile! :)

    //Daniel

    Reply
  23. Saadcreative
    October 21, 2011

    I believe that negaive space design is one of the best approaches in logo design. Besides the fact that it’s trendy, and some may say cliché – as I did before – in science terms, our eye percieves everything and our brain analyzes it. The fact of whether or not you realize a part of what you see is what separates your conscious mind from the inconscious.

    Many logos only talk to the conscious, some may be strong because our conscience is trained differently within each person. Negative space logos communicate to both levels of perception and I come to the “so far so it is” conclusion that negative spaces logos are more striking than “positive” logo.

    It doesn’t mean that one is necessarely better than the other, up to the artist to make it better!

    Reply

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