Marketing Techniques for Any New Website Launch

By / Aug 21, 2012 / Tips
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Whenever you’re putting a new website online there’s no simple way to attract lots of visitors. Social media allows for a much faster viral growth process. But ultimately you need to find different marketing outlets to build up links, so more people will find your website over time.

Yahoo! Marketing team logo - featured image

I want to share a few tips for Internet marketing which should be done right after a new website launch. There is a laundry list of trends you can follow which really bring attention to newer websites. And of course this isn’t an exhaustive list, but merely a guide for getting started. Different niche websites will benefit from various marketing strategies, and it’s up to you to determine which of these content-specific strategies will work best!

Generate Lots of Backlinks

A backlink is basically any anchor href which points to a page on your website. Right after launching online the best way to gain credibility is by linking directly to your homepage. You can build these links quickly by creating social profiles on websites like Twitter, Digg, StumbleUpon, and others.

Another quick way for gaining backlinks is through blog comments. If there are blogs online in your niche it’s worthwhile to visit some articles and drop a few comments. Even 3-4 comments a day will rack up tremendously over a couple weeks’ time. And those comments will stay online forever as long as the website stays up and doesn’t prune older articles.

New York City skyline photography at sunset

It’s also notable that the link text will affect how Google ranks your website. If your backlink text reads “Web Design Ledger” it will produce different results than linking with “Website Design Blog”. In fact most search engines will rank backlinks in accordance with their text and match against related keywords.

Adding a Personal Touch

It never hurts targeting a specific market share and personally contacting individuals who may be interested in your website. I often find e-mails which invite me to join new startups or social networks online. Most of the time I won’t join because I’m just so busy – but I always at least take a minute to look at the website and gauge an opinion.

One place you might consider scouting is on related forums or message boards. There are some very popular website forums out there in almost any topic you can think of. Automotive, technology, Internet, web design, gaming, cooking, you name it! And these forums are often filled with members who are very interested in the topic at hand.

Cooking and kitchen house utensils

The goal when directly contacting people is to not sound like a spam robot. Add a personal touch to your messages by addressing each person by name, or why you chose to contact them specifically. Even via e-mail this method for Internet marketing is a lot slower, but will produce results given enough patience and repetition.

Flow with Information

I can’t stress enough how marketing your website needs to be geared towards people who would be interested in your topic. Aside from bulletin boards there are other network-specific websites worthy of some attention.

Most notably Yahoo! Answers is a very popular Q&A network powered by community members. You can sign up for a free account and help answer existing questions related to your niche. After you amass 250 points you’ll be able to include links in all your responses. Getting some major backlinks on Yahoo! Answers is one very powerful way to start leaking your website onto the Internet.

Yahoo! Question Answers Tour bus in Ireland

The Y! Answers portal has very high-rankings with Google searches when people are looking for answers to specific questions. If you can answer enough questions with Best Answer rankings then you may find small influxes of keyword-related referral traffic! This is a very natural SEO-friendly method which requires some invested time, but will be worthwhile in the long run.

Public Updates with Social Media

Blogs and Online Magazines have the ability to update their readers from the homepage with new site features and related news. However other websites are not often able to do so, or even with a company blog just don’t always have the time. You should create even 2 or 3 social media profiles on some of the big websites to keep people updated on your recent events.

Mobile Twitter iOS iPhone App design

Twitter is by far the most popular network for quick website updates. You can let people know when your site is down for maintenance, or if you plan on launching a new theme or new content pages in the future. Also having those profiles will only help with building your brand to generate a wider audience.

But probably the most interesting piece behind social media is open communication. These networks allow you to communicate with your readers via totally free web applications. It’s all well and good to setup a small contact form on your website – and surely you’ll get plenty of e-mail if the content is well received. But when your visitors have a quick question or want to give a shoutout it’s much easier tagging or mentioning your brand via Twitter or Facebook.

Final Thoughts

There is no single method for Internet marketing which will draw thousands of repeat visitors. You’ll need to employ a handful of techniques over an extended period of time to see any major results. But the best time to jump into marketing is directly after launching your new website online!

I hope some of these tips will be useful to entrepreneurs and webmasters still getting accustomed to how Internet marketing works. The idea is to flood the market with your links and your branding, drawing attention from very large crowds all across the web. Over time people will recognize the site logo and keep updated with your content. Along with my ideas feel free to share your own thoughts on the article in our comments area below.

About the Author

Jake Rocheleau is a creative writer and UI designer. You can follow him on twitter @jakerocheleau or visit his personal website at JakeRocheleau.com.

16 Comments

  1. Claude Meri
    August 21, 2012

    Nice advises !

    Reply
  2. Diane Louise Laidlaw
    August 21, 2012

    Great article. Helping me tremendously right now.

    Reply
  3. Dan Lenehan
    August 21, 2012

    Great post, Jake. Website publishers so often focus all of their energies on building and publishing the site and neglect to consider how they’ll drive traffic to it after launch. Good comments about making connections with individuals who are more likely to be interested in the website; it takes time and effort, but it’s so necessary for the vast majority of websites that can’t expect to generate buzz simply by their existence.

    Reply
  4. Bogdan Rancea
    August 21, 2012

    Looks like more and more websites use comment systems like Disqus. I really think comments are a lot more meaningful on these websites because no one is commenting just for the backlinks.

    Nice read btw,

    Cheers!

    Reply
  5. Katrina Comyns
    August 21, 2012

    I enjoyed reading this article… and printed a copy for future reference…

    Also I find I get a lot of spam robot comments on my blog and can be easily identified with the bad spelling and sentence structure… and the fact they really don’t back link to anything… Lucky my WordPress site asks me to moderate before publishing any comments and only genuine comments get posted.

    I try to comment (like I am now) on articles that interest me… i like to thank others in my niche for sharing their expert advise.

    Thanks for this article!

    Reply
  6. Dan Bakan
    August 21, 2012

    Interessting read. I’ve just launched my new portfolio site and most of the things you mentioned were on my list already, but the Yahoo q&a suggestion is New to me and ist Sounds like a really Good Way! Thanks for sharing this

    Reply
  7. Web design Wolverhampton and Birmingham
    August 22, 2012

    Some great tips for longer-term SEO, but if you really want to get immediate attention then you’re probably going to have to invest in some advertising.

    Reply
  8. Nelson
    August 23, 2012

    Jake, thanks for a great article. As an SEO rookie, this was much easier to digest than other “100 ways to backlink” type posts.

    Reply
  9. kuferRicher
    August 24, 2012

    Great Tips, especially the Yahoo Answer part was new to me.

    Reply
  10. web development
    August 27, 2012

    Good share..
    Iam impressed with this article,
    and every website should be attractive and should contain needful information.
    web designing company bangalore

    Reply
  11. Jason Havner
    August 29, 2012

    Excellent tips Jake! Agree that especially today Social Media updates are important to show your viewers you are up to date and current.

    Reply
  12. Robert Urban
    August 29, 2012

    Jake,
    Thanks for taking the time to write this. I never realized that about Yahoo Answers and linking back to the site. I am going to try that out. Thanks for the tip.

    Reply
  13. Christine Whone
    August 29, 2012

    Great post! Loved the suggestion on how to use Yahoo! Answers to promote a new website. Although, this could be relevant for any website, no? Check me out at Actually, a new Communication Design firm in the GTA.
    http://www.actuallywecreate.com

    p.s. Loved your website Jake!

    Reply
  14. Web Design Malaysia
    September 2, 2012

    Never thought Yahoo Answers could help in a successful site launch.

    Thanks for the heads up!

    Reply
  15. Stefan Rynkowski
    September 5, 2012

    Excellent article! Creating backlinks is the most powerful way to increase website traffic!

    Reply
  16. Brij
    September 13, 2012

    Nice Post !!!
    I don’t know about 250 points scheme to include links in the responses.

    Thanks for sharing info.

    Reply

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